Same-subcategory comparison

Smartsuppvstawk.to

Compare buyer fit, pricing, capability depth, and purchase constraints within one buying category. A higher score is not a universal winner.

Comparison summary

How to choose

These conclusions apply to this subcategory and the buyer conditions shown here. They do not make one product universally better.

Smartsupp

Consider when
  • E-commerce teams combining website chat with WhatsApp, Messenger, and email
  • Small teams that need a free or low-entry live-chat route
Check before choosing
  • Organizations primarily buying voice contact-center or workforce-management software
  • Buyers requiring complete public SSO, audit, and SLA entitlement details
Full profile

tawk.to

Consider when
  • Small teams that need capable free website live chat
  • Organizations that want unlimited agents and chat volume
Check before choosing
  • Organizations requiring on-premise deployment
  • Teams needing advanced skills-based workforce orchestration
Full profile
DimensionSmartsupptawk.to
Pricing and trial
  • Free
    • $0 USD · per account · Free plan in USD · Public Free plan
  • Solo
    • $17 USD · per account · per month · Solo USD billed annually · discounted · billed annually · Public Solo annual-billing state
  • Plus
    • $25 USD · per account · per month · Plus USD billed annually · discounted · billed annually · Public Plus annual-billing state
  • Expert
    • $83 USD · per account · per month · Expert USD billed annually · discounted · billed annually · Public Expert annual-billing state
  • Ultimate
    • $280 USD · per account · per month · Ultimate USD starting price billed annually · starting at · billed annually · Sales-assisted Ultimate annual-billing state

The verified USD annual-billing state lists Solo at USD 17, Plus at USD 25, Expert at USD 83, and Ultimate from USD 280 per month. Annual billing is explicit, but no non-cancellable annual commitment is inferred.

Full profile
  • Core Live Chat
    • $0 USD · per account · per month · Free core software · minimum 1 account · Public free account
  • AI Assist Hobby
    • $0 USD · per AI Assist subscription · per month · AI Assist Hobby · minimum 1 subscription · AI Assist Hobby add-on
  • AI Assist Growth
    • $29 USD · per AI Assist subscription · per month · Growth monthly billing · billed monthly · minimum 1 subscription · AI Assist Growth monthly billing
    • $290 USD · per AI Assist subscription · per year · Growth annual billing · billed annually · minimum 1 subscription · AI Assist Growth annual billing
  • AI Assist Business
    • $99 USD · per AI Assist subscription · per month · Business monthly billing · billed monthly · minimum 1 subscription · AI Assist Business monthly billing
    • $990 USD · per AI Assist subscription · per year · Business annual billing · billed annually · minimum 1 subscription · AI Assist Business annual billing
  • AI Assist Enterprise
    • $399 USD · per AI Assist subscription · per month · Enterprise monthly billing · billed monthly · minimum 1 subscription · AI Assist Enterprise monthly billing
    • $3990 USD · per AI Assist subscription · per year · Enterprise annual billing · billed annually · minimum 1 subscription · AI Assist Enterprise annual billing
  • Remove Branding
    • $39 USD · per property · per month · Remove Branding monthly · billed monthly · minimum 1 property · One tawk.to property with monthly billing
    • $348 USD · per property · per year · Remove Branding annual · billed annually · minimum 1 property · One tawk.to property with annual billing

Core live chat is free. AI Assist ranges from a free Hobby tier to paid Growth, Business and Enterprise subscriptions; Remove Branding is USD 39 monthly or USD 348 annually per property. These add-ons are not treated as paid core-software editions.

Full profile
Best for
  • E-commerce teams combining website chat with WhatsApp, Messenger, and email
  • Small teams that need a free or low-entry live-chat route
  • Growing support teams that want automation, AI assistance, APIs, and team reporting
  • Small teams that need capable free website live chat
  • Organizations that want unlimited agents and chat volume
  • Buyers comfortable adding AI, branding or staffed coverage only when needed
Not for
  • Organizations primarily buying voice contact-center or workforce-management software
  • Buyers requiring complete public SSO, audit, and SLA entitlement details
  • Teams that want autonomous AI usage included without a separate metered add-on
  • Organizations requiring on-premise deployment
  • Teams needing advanced skills-based workforce orchestration
  • Buyers seeking a single bundled enterprise contact-center contract
Source check98/10098/100
Key features
  • Website live chat with WhatsApp and Facebook Messenger handling
  • Connected email inboxes on paid plans
  • Agent assignment, groups, tags, and team shortcuts by plan
  • Automatic messages, workflows, AI reply assistance, and optional Mira AI Agent
  • Conversation history, visitor activity, customer details, and segmentation
  • Customizable website chat widget
  • Unlimited free agents, chats and websites
  • Shared Inbox for chats and tickets
  • Departments, transfers and visitor-selected routing
  • Visitor monitoring, contact profiles, notes and history
Cons
  • Mira AI Agent has separate usage capacity and cost
  • Operator, website, email, history, API, and support limits vary materially by plan
  • Annual billing does not by itself establish a non-cancellable annual commitment
  • Optional AI, branding, communication and staffed-service costs are separate from the free core
  • AI message credits can require top-ups or create excess usage
  • REST API access is request-based
Category buying score
73Joint highest score
73Joint highest score
Rank#4#5
ContextCustomer Service & Support / Live Chat SoftwareCustomer Service & Support / Live Chat Software
Real-time chat experience
81The product supports live chat on the website and also handles WhatsApp and Messenger, which makes it suitable for real-time customer conversations, while scope still varies by plan limits.
80The product is a hosted live-chat platform with unlimited chat volume and website coverage, which supports real-time customer conversations at the core product level; the supplied facts do not add evidence of advanced latency or SLA controls.
Routing and agent productivity
75Provides agent assignment and shortcuts to organize incoming chats, though organized agent groups require the Expert plan.
77Departments, transfers, visitor-selected routing, a shared inbox, and unlimited agents can improve queue coverage and handoffs for multi-agent teams on the free core.
Automation and AI handoff
73Includes built-in AI reply assistance scaling from 50 to 500 assists per month, while reserving autonomous conversational agents for a paid add-on.
71AI Assist is available as a separate add-on with monthly message credits and human takeover, which supports automation use cases; the score is moderated because capacity is quota-based and the core product does not establish broader AI workflow controls.
Customer context and integrations
77Context and integrations are supported by conversation history, visitor activity, customer details, segmentation, e-commerce integrations, REST API, tokens, and webhooks, but integration continuity and sync quality are not established.
71Contact profiles, notes, and history plus REST API, webhooks, and website integrations can connect chat context to external systems, subject to request-based API use.
Security and governance
55The supplied facts do not establish public SSO, audit, or SLA entitlement details, so the product should be treated as only partially evidenced for governance-heavy procurement.
49Advanced enterprise identity, audit, residency, and workforce governance controls are not established in public materials, which limits fit for buyers with strict compliance mandates.
Usability, support, and total cost
75The pricing ladder starts with a free plan and then scales from low-entry paid tiers to higher annual-billed plans, but TCO can rise with additional operators and separately metered Mira AI Agent usage.
84Unlimited free agents, chats, and websites keep core live-chat software cost at zero, with AI Assist and Remove Branding only adding cost when those optional capabilities are required.
Analytics and service quality
71Analytics includes basic and team chat statistics and a Google Analytics connection, with more team statistics on Expert, but the facts do not show a broader reporting warehouse or custom analytics layer.
74Agent, chat, ticket, knowledge-base, and AI usage reports give the product a useful reporting base for service operations, while the facts do not establish deeper BI-style analytics or advanced governance over metrics.
Full profileFull profileFull profile

Comparison summary

Most material score differences

These are the stored dimension rationales returned with each score. They explain the buyer conditions behind the gap without speculating about hidden model reasoning.

Usability, support, and total cost

9 pts
Smartsupp · 75/100
The pricing ladder starts with a free plan and then scales from low-entry paid tiers to higher annual-billed plans, but TCO can rise with additional operators and separately metered Mira AI Agent usage.
tawk.to · 84/100
Unlimited free agents, chats, and websites keep core live-chat software cost at zero, with AI Assist and Remove Branding only adding cost when those optional capabilities are required.

Customer context and integrations

6 pts
Smartsupp · 77/100
Context and integrations are supported by conversation history, visitor activity, customer details, segmentation, e-commerce integrations, REST API, tokens, and webhooks, but integration continuity and sync quality are not established.
tawk.to · 71/100
Contact profiles, notes, and history plus REST API, webhooks, and website integrations can connect chat context to external systems, subject to request-based API use.

Security and governance

6 pts
Smartsupp · 55/100
The supplied facts do not establish public SSO, audit, or SLA entitlement details, so the product should be treated as only partially evidenced for governance-heavy procurement.
tawk.to · 49/100
Advanced enterprise identity, audit, residency, and workforce governance controls are not established in public materials, which limits fit for buyers with strict compliance mandates.

Research basis

Research basis

This page uses stored product facts, official evidence, and category scoring rationales. It is not an account-based hands-on test, and third-party user ratings are not folded into the category buying score.

Smartsupp
Fact confidence: 98% · Fact checked: 2026-08-10
tawk.to
Fact confidence: 98% · Fact checked: 2026-08-10

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#10

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