Subcategory research

Social Media Management Software

Platforms for planning, scheduling, publishing, moderating, and reporting on organic social media content across multiple channels. This category excludes dedicated influencer marketing platforms and pure social listening tools.

Social Media Management Software product list

10 published tools. Filter the complete list below.

#1

Sprout Social

Sprout Social is a social media management platform for cross-network publishing, engagement, reporting, collaboration, listening, and social customer care.

78Consider
Pricing
  • Paid · Essentials · $79 USD · per seat · per month · Essentials annual-billing rate · starting at · billed annually
  • Paid · Standard · $199 USD · per seat · per month · Standard annual-billing rate · billed annually
  • Custom quote required for some paid plans
  • Per-seat pricing
  • Quote required
Best for
  • Mid-market
  • Enterprise
  • Small business
  • Social publishing calendar
#2

Loomly

Loomly is a collaborative social media management platform for content planning, publishing, approvals, engagement, listening, analytics, and AI-assisted creation.

77Consider
Pricing
  • Paid · Starter · $65 USD · per account · per month · Starter monthly · billed monthly · month-to-month · Starter monthly billing with 12 social accounts and 3 users
  • Paid · Starter · $49 USD · per account · per month · Starter yearly · discounted · annual upfront payment · one-year commitment · Starter yearly billing with 12 social accounts and 3 users; early termination is not allowed
  • Custom quote required for some paid plans
  • Quote required
Best for
  • Small business
  • Mid-market
  • Enterprise
  • Social publishing calendar
#3

Agorapulse

Agorapulse is a social media management platform for publishing, inbox engagement, team collaboration, reporting, monitoring, and optional advanced listening.

76Consider
Pricing
  • Paid · Standard · $79 USD · per seat · per month · Standard annual prepaid rate · discounted · annual upfront payment · one-year commitment
  • Paid · Standard · $99 USD · per seat · per month · Standard monthly rate · billed monthly · no commitment
  • Custom quote required for some paid plans
  • Per-seat pricing
  • Quote required
Best for
  • Small business
  • Mid-market
  • Enterprise
  • Social publishing calendar
#4

Hootsuite

Hootsuite is a social media management platform for planning and publishing content, managing conversations, monitoring social activity, coordinating teams, and reporting performance across networks.

76Consider
Pricing
  • Paid · Standard · $99 USD · per user · per month · Standard public starting price billed annually · starting at · billed annually · minimum 1 user · Public starting price; taxes and regional price variation are not stated
  • Paid · Professional · $199 USD · per user · per month · Professional public starting price billed annually · starting at · billed annually · minimum 1 user · Public starting price; taxes and regional price variation are not stated
  • Some paid plan amounts are unverified — check official pricing
  • Per-seat pricing
Best for
  • Enterprise
  • Mid-market
  • Small business
  • Social publishing calendar
#5

Sendible

Sendible is a social media management platform for scheduling, engagement, reporting, approvals, and agency or multi-location workspaces across major networks.

76Consider
Pricing
  • Paid · Elite · $349 USD · per account · per month · Elite starting monthly rate · starting at · Elite starting rate displayed in the White Label pricing explanation
  • Paid · Enterprise · $800 USD · per account · per month · Enterprise starting monthly rate · starting at · Enterprise starting rate displayed in the White Label pricing explanation
  • Some paid plan amounts are unverified — check official pricing
Best for
  • Mid-market
  • Small business
  • Enterprise
  • Social publishing calendar
#6

Metricool

Metricool is a social media management and analytics platform for publishing, engagement, competitor monitoring, reporting, team approvals, and cross-channel measurement.

73Watchlist
Pricing
  • Free plan available — see plan limits
  • Paid · Starter · $20 USD · per account · per month · Starter five brands, annual USD · starting at · billed annually · Up to five brands in the displayed annual USD state
  • Paid · Advanced · $53 USD · per account · per month · Advanced 15 brands, annual USD · starting at · billed annually · Up to 15 brands in the displayed annual USD state
  • Some paid plan amounts are unverified — check official pricing
  • Free plan — check scope
Best for
  • Small business
  • Mid-market
  • Enterprise
  • Social publishing calendar
#7

SocialPilot

SocialPilot is a social media management platform for planning, publishing, engagement, analytics, approvals, and multi-client workflows across major social networks.

72Watchlist
Pricing
  • Paid · Essentials · $17 USD · per account · per month · Yearly billing rate · discounted · billed annually · no commitment · Yearly billing state
  • Paid · Standard · $34 USD · per account · per month · Yearly billing rate · discounted · billed annually · no commitment · Yearly billing state
  • Custom quote required for some paid plans
  • Usage charges
  • Quote required
Best for
  • Small business
  • Mid-market
  • Enterprise
  • Approval workflows
#9

Later

Later is a social media management platform for cross-network planning, scheduling, publishing, approvals, inbox work, analytics, and visual content operations.

69Watchlist
Pricing
  • Paid · Starter · $18.75 USD · per account · per month · Starter billed yearly · annual upfront payment · Annual billing; one social set and one user
  • Paid · Growth · $37.50 USD · per account · per month · Growth billed yearly · annual upfront payment · Annual billing; two social sets and two users
Best for
  • Small business
  • Mid-market
  • Enterprise
  • Social publishing calendar
#10

Buffer

Buffer is a social media management platform for creating, scheduling, publishing, responding to comments, collaborating on approvals, and analyzing organic content across networks.

64Watchlist
Pricing
  • Free plan available — see plan limits
  • Paid · Essentials · $6 USD · per channel · per month · Essentials monthly billing for channels 1 through 10 · billed monthly · minimum 1 channel · Channels 1 through 10 on monthly billing
  • Paid · Essentials · $5 USD · per channel · per month · Essentials yearly billing for channels 1 through 10 · discounted · billed annually · minimum 1 channel · Channels 1 through 10; USD 60 per channel billed yearly
  • Free plan — check scope
Best for
  • Small business
  • Mid-market
  • Social publishing calendar
  • Marketing agencies