- Cross-channel analytics and competitor reporting are more important than a publishing-only workflow: Metricool combines planner, Inbox, competitors, social analytics, web and ad measurement, and reporting.
- An agency needs roles, approvals, client access, API, and Looker Studio: Advanced and Custom provide the collaboration and integration layer needed for multi-brand delivery.
Marketing & SEO / Social Media Management Software
Metricool Review, Pricing, Pros & Cons
Metricool is a social media management and analytics platform for publishing, engagement, competitor monitoring, reporting, team approvals, and cross-channel measurement.
Research by Global Tool Radar Research SystemEvidence checked: Aug 10, 2026AI-assisted · No Global Tool Radar hands-on testView research methodology
Buying snapshot
Quick buying snapshot
A compact view of who this tool fits, what it costs, and what to confirm before choosing it.
- The team expects identical inbox and publishing support across every network: Metricool documents material network-specific limitations imposed by third-party APIs.
- X must be included in the base paid subscription: X is offered as a separate per-connected-account add-on.
- Brand-tier subscription with a permanent free plan, annual or monthly billing controls, plan-specific collaboration and analytics, and separately charged X and Advanced Analytics add-ons
- Free · LinkedIn and X connections excluded
- No separate fixed-duration product trial was retained; Metricool provides a permanent Free plan and limited included access to selected advanced analytics experiences.
Product scope
Product functionality and purchase scope
This profile evaluates Metricool for organic social planning, publishing, inbox work, analytics, competitor monitoring, reporting, approvals, and integrations.
Product checked: Aug 10, 2026
- Metricool Free
- Metricool Starter
- Metricool Advanced
- Metricool Custom
- Third-party advertising spend
- X add-on and Advanced Analytics add-on except where explicitly identified as separate charges
- White-label and embedded integration work outside quoted Custom scope
Pricing plans
Metricool pricing table
Pricing checked: Aug 10, 2026
Official factConfidence 98%2 linked sources
The current annual USD state lists Free at USD 0, Starter at USD 20 per month for up to five brands, and Advanced at USD 53 per month for up to 15 brands. Custom requires contact. Annual billing does not by itself establish a non-cancellable annual commitment.
Official pricing pagePricing cautions
- Displayed starting prices depend on brand tier and billing state: Starter and Advanced have several brand-count levels, and monthly and annual controls expose different amounts.
- Advanced analytics and X can increase recurring cost: Both are separately charged add-ons rather than universal base-plan inclusions.
PlanPriceKey differencesBest for
FreeMetricool Free
- $0 USD · per account · per month · Free USD state · no commitment · One brand
- LinkedIn and X connections excluded
- Free operating limits: One brand, 20 scheduled posts per month, five competitors, 30 days of analytics, and five AI credits per brand each month; LinkedIn and X connections are excluded.
StarterMetricool Starter five-brand annual USD state
- $20 USD · per account · per month · Starter five brands
- annual USD · starting at · billed annually · Up to five brands in the displayed annual USD state
- Starter publishing and reporting: Unlimited publishing subject to fair use, up to 100 competitors, LinkedIn connection, PDF and PPT reports, unlimited analytics history, and Google Drive and Canva integrations; X and Advanced Analytics remain optional add-ons.
AdvancedMetricool Advanced 15-brand annual USD state
- $53 USD · per account · per month · Advanced 15 brands
- annual USD · starting at · billed annually · Up to 15 brands in the displayed annual USD state
- Advanced collaboration and integration: Team and client management, roles, post approvals, customizable reports, Looker Studio, Metricool API, Zapier, Make, and MCP; Brand tier determines the applicable amount.
CustomMetricool CustomAmount unverified — check official pricing
- Custom commercial route: Custom brand count, white label, business integration, dedicated account manager, and custom AI credits; Contact Metricool.
Plan upgrade triggers
Verified plan boundaries that can change the required edition.
More than one brand, LinkedIn, unlimited publishing, more competitors, downloadable reports, or unlimited analytics history is required.
Supporting pricing evidenceAdditional users, client access, roles, approvals, custom reports, Looker Studio, or API access is required.
Supporting pricing evidenceMore than 50 brands, white label, embedded integration, dedicated account management, or custom AI-credit packaging is required.
Supporting pricing evidenceWhat is included, connected, or sold separately
Product scope
What is included, connected, or sold separately
Material capabilities are separated by their verified relationship to the target product.
Advanced AnalyticsRelationship not verified
Advanced Analytics is separately charged and excluded from base-plan prices.
Plan: Starter: Not verified · Advanced: Not verified · Custom: Not verifiedMetricool Advanced Analytics add-on
Organic social media managementRelationship not verified
Publishing, Inbox, analytics, and plan-dependent collaboration form the evaluated ladder.
Plan: Free: Not verified · Starter: Not verified · Advanced: Not verified · Custom: Not verified
How the score is calculated
Scoring method
How the score is calculated
The score uses the category-specific buying dimensions below and their displayed weights.
This page is based on public product information, official sources, structured feature data, and multi-model AI evaluation. It is not a hands-on lab test unless explicitly stated. Confidence percentages describe our research indicators, not the probability that a claim is true or a measured accuracy rate.
- Evidence confidence
- 76%
- AI claim confidence
- 99%
- Required-field evidence status
- 100%
- Evidence freshness
- 54%
- Field traceability
- 100%
- Model agreement
- 94%
Why this confidence level
- Evidence confidence uses source level and claim-to-source support; AI claim confidence is shown separately.
- Required-field evidence status measures whether weighted required claims have evidence links; it does not mean every product behavior was independently verified.
- 8 of 8 weighted claims have evidence links.
- 0 A1 documentary official sources and 8 A2 official product sources are linked.
- 1 independent review sources are retained, including 0 professional sources with an explicit hands-on method.
- 4 weighted claims are past the review window.
- No blocking evidence conflict was identified.
Planning and publishing19%
80Cross-network planning and auto-publishing cover core scheduling needs, unlimited publishing under fair use starts on Starter, and Free remains capped at 20 scheduled posts per month for one brand.
Analytics and performance measurement15%
82Analytics cover competitor and cross-channel performance with unlimited history on Starter, but Looker Studio requires the Advanced tier.
Engagement and community management15%
65The unified inbox supports day-to-day community replies with network-specific limitations, and the product is not positioned for enterprise customer-care case routing.
Collaboration and governance14%
69Advanced includes team and client management, roles, and post approvals, which are the core governance controls for collaborative social operations. The score is limited by the fact that these controls are edition-gated and are not part of the base paid workflow in Starter.
Usability, support, and total cost13%
73Metricool has a permanent Free plan, starting paid access at USD 20 per month equivalent for Starter in the displayed annual state, and a clear upgrade path to Advanced and Custom. The score is tempered by separate charges for X and Advanced Analytics, so total cost depends on the networks and reporting depth the buyer needs.
Integrations and security12%
75Creative integrations like Canva are included on Starter, but Looker Studio, the API, Zapier, and Make require the Advanced plan.
Listening and monitoring12%
60Monitoring is limited to direct competitor profiles and public tracking, without capabilities for broader open-web social listening.
Public review signals
Metricool has a strong verified aggregate rating on G2
G2 reports Metricool at 4. 5/5 from 94 reviews.
Public review signals updated: Aug 10, 2026
G24.5/5
- Review count
- 94 reviews
- Source context
- Metricool on G2Exact product
Metricool tag profile
Company size
- Small business
- Mid-market
- Enterprise
Business function
- Social media teams
- Content marketing teams
Use case
- Social publishing calendar
Industry
- Marketing agencies
Metricool core capabilities
- Broad cross-network planner and auto-publishing
- Unified social inbox with network-specific limitations
- Competitor monitoring and cross-channel analytics
- Downloadable, automated, and custom reporting
- Team roles and post approvals on Advanced
- AI writing assistance and creative integrations
Detailed strengths and purchase cautions
Why it is worth considering
- Enables unified cross-channel planning and auto-publishing alongside integrated AI writing assistance.
- Provides competitor public profile monitoring and performance tracking with unlimited history starting on the Starter plan.
- Includes standard creative integrations with Canva and Google Drive on the Starter tier.
What to confirm before buying
- Post approvals, team roles, and client collaboration management require upgrading to the Advanced or Custom plans.
- X connections are excluded on the Free plan and require a separate per-account paid add-on on paid tiers.
- The Free plan restricts connectivity by entirely excluding both LinkedIn and X network connections.
Cross-model buying perspectives
Multi-AI review
Cross-model buying perspectives
Multiple AI models assess this tool against the same buying criteria, so you can compare scores, confidence, fit, cautions, and final views.
AI assessment updated: Sep 23, 2026
Score comparisonGPTGeminixAIRange
Planning and publishing8278794
Analytics and performance measurement8680806
Engagement and community management6270638
Collaboration and governance7065738
Usability, support, and total cost7272742
Integrations and security7875726
Listening and monitoring66605511
social management calendar planning8280784
social management publishing reliability7475741
social management engagement moderation6270648
social management approval governance7065716
social management performance reporting8685824
social management multichannel governance7575705
social management team usability6865683
- Listening and monitoring: 55–66 (11-point range)
- Collaboration and governance: 65–73 (8-point range)
- Engagement and community management: 62–70 (8-point range)
GPTAI-assisted buyer perspective74
Metricool is a fit for teams that want multi-brand social planning, publishing, inbox handling, competitor tracking, and reporting in one tool, with Advanced or Custom needed when approvals, roles, API access, or deeper collaboration controls matter. Buyers should check brand-tier pricing, paid add-ons for X and Advanced Analytics, and the network-specific inbox and publishing boundaries before standardizing on it.
- Review confidence
- 74/100
Model details
- Strengths
- The Free plan supports one brand with scheduled posts, competitor tracking, and analytics history, which can let a buyer test the workflow before paying.
- Starter adds unlimited publishing subject to fair use, more competitors, LinkedIn connection, PDF and PPT reports, unlimited analytics history, and Google Drive and Canva integrations.
- Advanced adds team and client management, roles, post approvals, customizable reports, Looker Studio, the Metricool API, Zapier, Make, and MCP for buyers that need collaboration and extensibility.
- Cautions
- X is not included as a base paid-plan connection and is separately charged as an add-on.
- Advanced Analytics is separately charged, so reporting cost can rise when a team needs the richer analytics experience.
- The unified inbox has network-specific limitations, so buyers should not expect identical publishing and inbox behavior across every network.
GeminiAI-assisted buyer perspective73
Metricool provides multi-network scheduling and analytics suited for brand management, though buyers must navigate plan-specific feature gates, network exclusions, and separate add-on costs for X and advanced analytics.
- Review confidence
- 73/100
Model details
- Strengths
- Enables unified cross-channel planning and auto-publishing alongside integrated AI writing assistance.
- Provides competitor public profile monitoring and performance tracking with unlimited history starting on the Starter plan.
- Includes standard creative integrations with Canva and Google Drive on the Starter tier.
- Cautions
- Post approvals, team roles, and client collaboration management require upgrading to the Advanced or Custom plans.
- X connections are excluded on the Free plan and require a separate per-account paid add-on on paid tiers.
- The Free plan restricts connectivity by entirely excluding both LinkedIn and X network connections.
xAIAI-assisted buyer perspective72
Metricool fits freelancers and multi-brand agencies that need cross-network planning, competitor analytics, and tiered reporting, with approvals, roles, and API automation on Advanced; confirm network-specific inbox and publishing limits and budget for the X and Advanced Analytics add-ons before purchase.
- Review confidence
- 72/100
Model details
- Strengths
- Cross-network planner with auto-publishing supports scheduled campaigns, with unlimited publishing under fair use on Starter and higher plans.
- Competitor monitoring plus cross-channel analytics and unlimited analytics history on Starter help teams compare organic performance without short free-plan history caps.
- Reporting scales from PDF and PPT exports on Starter to customizable reports, Looker Studio, and automation hooks on Advanced for client-ready delivery.
- A permanent Free plan lets a single brand test basic publishing, inbox, competitors, and short-history analytics before committing to a paid tier.
- Cautions
- User management, roles, and post approvals are available only on Advanced or Custom, so collaborative brand governance is not included on Free or Starter.
- X remains a separately charged per-connected-account add-on on paid plans rather than a base inclusion.
- The unified social inbox carries network-specific limitations and does not provide enterprise customer-care case routing.
- Advanced Analytics is billed separately and can raise recurring cost beyond the displayed brand-tier subscription.
Research transparency
How this page was researched
A compact record of the evidence used, what was not tested, and which conclusions still need verification.
- Official sources
- 8
- Broad product review sources
- 1
- Marketplace and app-store sources
- 0
- Editorial sources
- 0
- Latest evidence check
- Aug 10, 2026
Research basis
Global Tool Radar generated this assessment from structured facts linked to public sources. No Global Tool Radar hands-on test is recorded in this page's research data. Any external hands-on assessment is identified separately and does not affect the Global Tool Radar score.
Conflict handlingNo unresolved evidence conflict is currently recorded.
View research methodologyVerified findingsNo separate fixed-duration product trial was retained; Metricool provides a permanent Free plan and limited included access to selected advanced analytics experiences.
- Brand-tier subscription with a permanent free plan, annual or monthly billing controls, plan-specific collaboration and analytics, and separately charged X and Advanced Analytics add-ons
- Broad cross-network planner and auto-publishing Unified social inbox with network-specific limitations Competitor monitoring and cross-channel analytics Downloadable, automated, and custom reporting Team roles and post approvals on Advanced AI writing assistance and creative integrations API, Looker Studio, Zapier, Make, and MCP on Advanced
- USD 20 per month equivalent for Starter with up to five brands in the displayed annual state; a permanent Free plan is also available
- The current annual USD state lists Free at USD 0, Starter at USD 20 per month for up to five brands, and Advanced at USD 53 per month for up to 15 brands. Custom requires contact. Annual billing does not by itself establish a non-cancellable annual commitment.
Verification notes and unresolved itemsPaid prices were retained only from the clearly displayed annual USD state and bound to their explicit brand tiers.
- Annual billing was not treated as proof of a non-cancellable commitment.
- X and Advanced Analytics were modeled as separate add-ons, and advertising spend was excluded from core subscription pricing.
Sources checked
Sources checked
Metricool source links
Inbox coverage and limitationsMetricoolLevel A2Linked to 0 scored claimsChecked Aug 10, 2026
User management in MetricoolMetricoolLevel A2Linked to 0 scored claimsChecked Aug 10, 2026
Competitor analysisMetricoolLevel A2Linked to 0 scored claimsChecked Aug 10, 2026
API limitations per social networkMetricoolLevel A2Linked to 0 scored claimsChecked Aug 10, 2026
Getting started with MetricoolMetricoolLevel A2Linked to 0 scored claimsChecked Aug 10, 2026
Plans, add-ons, and API access explainedMetricoolLevel A2Linked to 3 scored claimsChecked Aug 10, 2026
Metricool pricingMetricoolLevel A2Linked to 5 scored claimsChecked Aug 10, 2026
Metricool social media managementMetricoolLevel A2Linked to 0 scored claimsChecked Aug 10, 2026
FAQ
Metricool FAQ
Does Metricool have a permanent free plan?
Yes. Free supports one brand, 20 scheduled posts per month, five competitors, 30 days of analytics, and excludes LinkedIn and X connections.
Which Metricool plan includes approvals and API access?
Advanced and Custom include post approvals, users and roles, Metricool API, and the documented automation integrations.
Is X included in Metricool paid plans?
Paid plans provide access to the X add-on, which is separately charged per connected account.
Does Metricool provide advanced listening?
The reviewed sources establish competitor and public-profile monitoring, but not enterprise social intelligence across the open web.
Popular comparisons
Common Metricool comparisons
Only high-scoring and nearby tools from the same subcategory are shown, avoiding comparisons between unrelated use cases.