Global Tool Radar

Subcategory research

SEO Software

Tools for improving organic search visibility through keyword research, rank tracking, technical audits, backlink analysis, and content optimization. This category excludes paid search advertising and local listings-only platforms.

View tool shortlistCompare tools

SEO Software product list

10 published tools. Filter the complete list below.

#1

Semrush

Semrush is an SEO and search-visibility platform for keyword research, rank tracking, technical audits, backlink analysis, content optimization, competitive research, and reporting.

82Strong pick
Pricing
  • Paid · SEO · $139 USD · per account · per month · SEO monthly billing · billed monthly · minimum 1 account · Public monthly plan state
  • Paid · SEO · $117.33 USD · per account · per month · SEO prepaid annual monthly equivalent · Annual upfront-payment rule · discounted · annual upfront payment · minimum 1 account · Annual payment state; amount is a monthly equivalent and the full year is paid upfront
Best for
  • Mid-market
  • Enterprise
  • Small business
  • Keyword research and rank tracking
#2

Ahrefs

Ahrefs is an SEO and search-intelligence platform for keyword research, rank tracking, technical audits, backlink analysis, content research, competitive analysis, and reporting.

80Consider
Pricing
  • Free plan available — see plan limits
  • Paid · Starter · $29 USD · per account · per month · Starter monthly renewal · billed monthly · minimum 1 account · Starter renews monthly; additional users and general credits cannot be purchased
  • Paid · Lite · $129 USD · per account · per month · Lite public monthly rate · starting at · minimum 1 account · Public plan amount; the captured page exposes an annual-savings control but does not bind this amount to a selected payment state
  • Free plan — check scope
Best for
  • Mid-market
  • Enterprise
  • Small business
  • Keyword research and rank tracking
#3

SE Ranking

SE Ranking is an SEO and search-visibility platform for rank tracking, keyword and competitor research, technical audits, backlink analysis, content optimization, reporting, and AI-search monitoring.

79Consider
Pricing
  • Paid · Core · $129 USD · per account · per month · Core monthly billing · billed monthly · minimum 1 account · Core monthly subscription
  • Paid · Core · $103.20 USD · per account · per month · Core annual plan billed upfront · discounted · annual upfront payment · minimum 1 account · Core annual subscription; displayed as a monthly equivalent and billed upfront
  • Some paid plan amounts are unverified — check official pricing
Best for
  • Mid-market
  • Enterprise
  • Small business
  • Keyword research and rank tracking
#5

SISTRIX

SISTRIX is an SEO intelligence platform for visibility measurement, keyword and competitor research, rank monitoring, technical audits, backlink analysis, and content optimization.

78Consider
Pricing
  • Paid · Start · €119 EUR · per account · per month · Start monthly package · billed monthly · no commitment · minimum 1 account · One user, 10,000 results per analysis, three months of history, and core SISTRIX for Google capabilities
  • Paid · Plus · €239 EUR · per account · per month · Plus monthly package · billed monthly · no commitment · minimum 1 account · Three users, 15 projects, 5,000 crawl URLs, 2,000 tracked keywords, ten content projects, and 10,000 weekly export and API credits
Best for
  • Mid-market
  • Enterprise
  • Small business
  • Keyword research and rank tracking
#6

Serpstat

Serpstat is an all-in-one SEO platform for keyword and competitor research, rank tracking, technical audits, backlink analysis, content workflows, and reporting.

77Consider
Pricing
  • Paid · Individual · $497 USD · per account · per year · Individual one-year USD state · discounted · Individual plan in the displayed one-year state
  • Paid · Team · $929 USD · per account · per year · Team one-year USD state · discounted · Team plan in the displayed one-year state
Best for
  • Mid-market
  • Small business
  • Enterprise
  • Keyword research and rank tracking
#7

Moz Pro

Moz Pro is an all-in-one SEO platform for keyword research, rank tracking, technical site audits, backlink analysis, on-page optimization, and campaign reporting.

75Consider
Pricing
  • Paid · Starter · $49 USD · per account · per month · Starter monthly payment · billed monthly · minimum 1 account · Public entry-level plan for an individual managing one website
  • Paid · Standard · $99 USD · per account · per month · Standard monthly payment · billed monthly · minimum 1 account · Public self-service Standard plan
  • Some paid plan amounts are unverified — check official pricing
Best for
  • Mid-market
  • Small business
  • Enterprise
  • Keyword research and rank tracking
#9

Ubersuggest

Ubersuggest is an SEO research platform for keyword discovery, rank tracking, site auditing, competitor analysis, backlink research, and content planning.

72Watchlist
Pricing
  • Paid · Individual · $29 USD · per account · per month · Individual monthly plan · billed monthly · no commitment · minimum 1 account · One user, one project, 125 tracked keywords per project, 1,000 weekly page scans, 150 daily searches, and 250 monthly credits
  • Paid · Business · $49 USD · per account · per month · Business monthly plan · billed monthly · no commitment · minimum 1 account · Two users, seven projects, 150 tracked keywords per project, 5,000 weekly page scans per domain, 300 daily searches, and 500 monthly credits
Best for
  • Small business
  • Mid-market
  • Keyword research and rank tracking
  • Technical SEO audits