Same-subcategory comparison

Campaign MonitorvsGetResponse

Compare buyer fit, pricing, capability depth, and purchase constraints within one buying category. A higher score is not a universal winner.

Comparison summary

How to choose

These conclusions apply to this subcategory and the buyer conditions shown here. They do not make one product universally better.

Campaign Monitor

Consider when

Marketing teams producing design-sensitive newsletters and campaigns
Agencies managing client subaccounts, permissions, templates, and billing

Check before choosing

Buyers requiring a permanent free production plan
Programs whose primary need is advanced multichannel orchestration rather than email

Full profile

GetResponse

Consider when

Small and mid-sized teams combining email campaigns, landing pages, and list growth
Ecommerce marketers needing behavioral journeys, cart recovery, and revenue attribution

Check before choosing

Teams requiring native transactional email in an entry or mid-tier self-serve plan
Buyers that need dedicated-IP governance without an Enterprise proposal

Full profile

Dimension	Campaign Monitor	GetResponse
Pricing and trial	Lite Amount unverified — check official pricing Essentials Amount unverified — check official pricing Premier Amount unverified — check official pricing Enterprise Requires quote · per account · per year · Enterprise custom one-year contract · custom quote · one-year commitment · Contact Campaign Monitor sales Campaign Monitor lists Lite, Essentials, and Premier self-service plans plus Enterprise. The page supports monthly subscriptions and annual purchases with a stated 10% discount, while Enterprise uses custom annual pricing. Numeric self-service amounts are withheld because the current public extraction does not expose the selected contact and billing state together. Full profile	Free Amount unverified — check official pricing Starter £13 GBP · per account · per month · Starter, United Kingdom, 1,000 contacts, monthly payment · billed monthly · minimum 1000 contact tier · Captured United Kingdom monthly state for the 1,000-contact starting tier £10.66 GBP · per account · per month · Starter, United Kingdom, 1,000 contacts, 12-month prepay · discounted · annual upfront payment · minimum 1000 contact tier · Captured United Kingdom 12-month prepay state for the 1,000-contact starting tier Marketer £44 GBP · per account · per month · Marketer, United Kingdom, 1,000 contacts, monthly payment · billed monthly · minimum 1000 contact tier · Captured United Kingdom monthly state for the 1,000-contact starting tier £36.08 GBP · per account · per month · Marketer, United Kingdom, 1,000 contacts, 12-month prepay · discounted · annual upfront payment · minimum 1000 contact tier · Captured United Kingdom 12-month prepay state for the 1,000-contact starting tier Creator £51 GBP · per account · per month · Creator, United Kingdom, 1,000 contacts, monthly payment · billed monthly · minimum 1000 contact tier · Captured United Kingdom monthly state for the 1,000-contact starting tier £41.82 GBP · per account · per month · Creator, United Kingdom, 1,000 contacts, 12-month prepay · discounted · annual upfront payment · minimum 1000 contact tier · Captured United Kingdom 12-month prepay state for the 1,000-contact starting tier Enterprise Requires quote · per account · Enterprise tailored quote · custom quote · Tailored Enterprise proposal after demo and sales consultation At the captured 1,000-contact United Kingdom state, Starter is GBP 13 monthly or GBP 10.66 per month equivalent when paid annually, Marketer is GBP 44 or GBP 36.08, and Creator is GBP 51 or GBP 41.82. Enterprise requires a tailored quote. Annual prepayment is not treated as proof of a non-cancellable contract term. Full profile
Best for	Marketing teams producing design-sensitive newsletters and campaigns Agencies managing client subaccounts, permissions, templates, and billing Programs combining rule-based segmentation, engagement segments, journeys, and A/B testing	Small and mid-sized teams combining email campaigns, landing pages, and list growth Ecommerce marketers needing behavioral journeys, cart recovery, and revenue attribution Marketing operations teams that need API, webhook, and integration coverage
Not for	Buyers requiring a permanent free production plan Programs whose primary need is advanced multichannel orchestration rather than email Teams that cannot confirm dynamic contact-tier pricing before purchase	Teams requiring native transactional email in an entry or mid-tier self-serve plan Buyers that need dedicated-IP governance without an Enterprise proposal Organizations seeking advanced journey automation at the Starter price level
Source check	98/100	99/100
Key features	Drag-and-drop, responsive-template, branded-template, and custom-HTML email creation Rule-based and engagement-based audience segmentation Drip campaigns, triggered journeys, and reusable prebuilt journeys A/B testing for subject lines, sender names, and message content Real-time campaign, subscriber-growth, engagement, and Worldview reporting	Drag-and-drop and HTML email creation with templates and dynamic content Contact, action, geolocation, score, and ecommerce-based segmentation Autoresponders and branching behavioral automation workflows Domain authentication guidance, shared-IP reputation controls, and Enterprise dedicated-IP options A/B testing, campaign reporting, ecommerce analytics, and last-click revenue attribution
Cons	Numeric self-service prices are not reliably extractable without an active configurator state Contact growth and send allowances can cause automatic tier changes or temporary charges Engagement segments and some optimization features are plan-dependent or optional	Pricing increases with contact tier and higher plan requirements Starter limits custom automation to one workflow and omits advanced ecommerce features Creator includes broader content products that may not add email-specific value for every buyer
Category buying score	79Higher category-fit score	78
Rank	#3	#5
Context	Marketing & SEO / Email Marketing Software	Marketing & SEO / Email Marketing Software
Automation and customer journeys	84Supports visual customer journeys and transactional APIs, with unlimited campaign sends unlocked at the Essentials level.	77Empowers behavioral journeys and abandoned cart recovery, but limits buyers to one custom workflow unless they purchase the Marketer tier or higher.
Campaign creation and usability	86Drag-and-drop creation and branded templates support usability, while template lock management is reserved for Premier.	83Features a drag-and-drop and HTML editor with template libraries and dynamic content to streamline visual campaign design.
Audience management and segmentation	82The platform supports rule-based and engagement-based segmentation, which is directly useful for audience targeting; the score is tempered because some engagement segments are plan-dependent or optional rather than included everywhere.	82Allows targeted segmentation using geolocation, behavioral scores, and ecommerce actions, requiring the Marketer tier to access advanced segmentation features.
Deliverability and compliance	74Core deliverability protocols are supported, while dedicated monitoring and custom data terms require an Enterprise plan.	75Shared-IP sending with domain authentication guidance covers standard deliverability setup, whereas dedicated-IP and broader governance controls are gated to Enterprise configuration.
Testing, reporting, and attribution	80Features native A/B testing and interactive reports, with optimization tools and link tracking limited to higher tiers.	76Delivers last-click revenue attribution and campaign reporting, with standard A/B testing functionality requiring a Marketer plan.
Integrations and governance	82API access, 250-plus integrations, agency subaccounts, Premier template management and section locking, and Enterprise multi-brand administration give connected teams clear governance and integration paths by tier.	78Native integrations, API access, webhooks, and ecommerce connections support stack connectivity; SSO and related enterprise governance controls require an Enterprise package, and transactional delivery is an optional quoted add-on.
Support and total cost	62Self-service pricing details are not published directly, and subscriber growth can cause unexpected mid-cycle tier changes.	71UK 1,000-contact pricing is explicit for Starter, Marketer, and Creator with monthly or annual-prepay options and a 14-day premium trial, but total cost rises with contact tiers, Marketer/Creator feature needs, and any Enterprise or transactional-email quotes.
Full profile	Full profile	Full profile

Comparison summary

Most material score differences

These are the stored dimension rationales returned with each score. They explain the buyer conditions behind the gap without speculating about hidden model reasoning.

Support and total cost

9 pts

Campaign Monitor · 62/100: Self-service pricing details are not published directly, and subscriber growth can cause unexpected mid-cycle tier changes.
GetResponse · 71/100: UK 1,000-contact pricing is explicit for Starter, Marketer, and Creator with monthly or annual-prepay options and a 14-day premium trial, but total cost rises with contact tiers, Marketer/Creator feature needs, and any Enterprise or transactional-email quotes.

Automation and customer journeys

7 pts

Campaign Monitor · 84/100: Supports visual customer journeys and transactional APIs, with unlimited campaign sends unlocked at the Essentials level.
GetResponse · 77/100: Empowers behavioral journeys and abandoned cart recovery, but limits buyers to one custom workflow unless they purchase the Marketer tier or higher.

Testing, reporting, and attribution

4 pts

Campaign Monitor · 80/100: Features native A/B testing and interactive reports, with optimization tools and link tracking limited to higher tiers.
GetResponse · 76/100: Delivers last-click revenue attribution and campaign reporting, with standard A/B testing functionality requiring a Marketer plan.

Research basis

This page uses stored product facts, official evidence, and category scoring rationales. It is not an account-based hands-on test, and third-party user ratings are not folded into the category buying score.

Campaign Monitor: Fact confidence: 98% · Fact checked: 2026-08-10
GetResponse: Fact confidence: 99% · Fact checked: 2026-08-10