- Send-volume pricing is preferable to paying primarily for every stored contact: Brevo prices paid Marketing Platform tiers by selected email volume, which also determines stored-contact limits.
- Marketing and transactional email need to share one platform and credit pool: Brevo states that plan email credits can be used for both marketing and transactional messages.
Marketing & SEO / Email Marketing Software
Brevo Review, Pricing, Pros & Cons
Brevo is an email and multichannel marketing platform for campaigns, audience segmentation, automation, transactional messaging, testing, and reporting.
Research by Global Tool Radar Research SystemEvidence checked: Aug 10, 2026AI-assisted · No Global Tool Radar hands-on testView research methodology
Buying snapshot
Quick buying snapshot
A compact view of who this tool fits, what it costs, and what to confirm before choosing it.
- Advanced automation and A/B testing must be available at the lowest paid price: Starter retains a 2,000-contact automation limit, while Standard introduces unrestricted automation and A/B testing.
- Send-volume tiered subscription with a permanent free plan, monthly and yearly pricing states, contact-storage limits tied to the selected send tier, optional add-ons, and custom enterprise pricing
- Starter · $9 USD · per account · per month · Starter monthly at 5,000 emails · billed monthly · Lowest displayed tier with 5,000 monthly emails and up to 500 stored contacts
- Brevo provides a permanent Free plan with no credit card and no time limit rather than presenting a separate time-limited Marketing Platform trial.
Product scope
Product functionality and purchase scope
This profile evaluates Brevo Marketing Platform for email campaigns, audiences, automation, transactional email, testing, reporting, and explicitly packaged multichannel extensions.
Product checked: Aug 10, 2026
- Brevo Marketing Platform Free
- Brevo Marketing Platform Starter
- Brevo Marketing Platform Standard
- Brevo Marketing Platform Professional
- Brevo Marketing Platform Enterprise
- Brevo Sales Platform except when identified as an add-on boundary
- Brevo Conversations Platform
- Brevo Customer Data Platform
- Professional services and agency services
- Third-party integrations and their separate charges
Pricing plans
Brevo pricing table
Pricing checked: Aug 10, 2026
Official factConfidence 99%2 linked sources
At the lowest displayed send tier, monthly pricing starts at USD 9 for Starter, USD 18 for Standard, and USD 499 for Professional. The yearly pricing state displays monthly equivalents of USD 8.08, USD 16.17, and USD 449.08, but the reviewed official excerpt does not establish payment timing or a non-cancellable annual commitment. Enterprise is quote-based.
Official pricing pagePricing cautions
- Price changes with selected send volume and contact capacity: The lowest displayed plan amount does not represent larger monthly send tiers, and the selected tier also limits stored contacts.
- Annual display is a payment state, not proof of contract commitment: The current public materials establish a yearly pricing state and discount but do not establish payment timing or a non-cancellable annual term for every account.
- Enterprise controls and deliverability add-ons can materially increase cost: Dedicated IP, SAML SSO, extra seats, extra credits, and some channels are separately packaged or quote-based.
PlanPriceKey differencesBest for
FreeBrevo Marketing Platform FreeSupporting pricing evidence
- $0 USD · per account · per month · Free plan · no commitment · Up to 300 email sends per day and up to 100,000 stored contacts
- Free sending and automation limits: 300 email sends per day and automation for up to 2,000 contacts; Free plan.
StarterBrevo Marketing Platform Starter at 5,000 monthly emailsSupporting pricing evidence
- $9 USD · per account · per month · Starter monthly at 5,000 emails · billed monthly · Lowest displayed tier with 5,000 monthly emails and up to 500 stored contacts
- $8.08 USD · per account · per month · Starter yearly-state equivalent at 5,000 emails · discounted · Lowest displayed tier with 5,000 monthly emails in the yearly payment state
- Starter campaign scope: Email and SMS campaigns, transactional messages, drag-and-drop editor, templates, advanced segmentation, and basic reports; Starter; automation remains capped at 2,000 contacts.
StandardBrevo Marketing Platform Standard at the lowest displayed send tierSupporting pricing evidence
- $18 USD · per account · per month · Standard monthly starting rate · billed monthly · Lowest displayed Standard send tier
- $16.17 USD · per account · per month · Standard yearly-state starting equivalent · discounted · Lowest displayed Standard send tier in the yearly payment state
- Standard optimization scope: Unlimited multi-step automation, A/B testing, advanced reporting, send-time optimization, and web and event tracking; Standard plan.
ProfessionalBrevo Marketing Platform Professional from 150,000 monthly emailsSupporting pricing evidence
- $499 USD · per account · per month · Professional monthly from 150,000 emails · billed monthly · Professional starting state from 150,000 monthly emails
- $449.08 USD · per account · per month · Professional yearly-state equivalent from 150,000 emails · discounted · Professional starting state from 150,000 monthly emails in the yearly payment state
- Professional scale and channels: From 150,000 monthly emails, ten seats, contact scoring, WhatsApp, popup, mobile push, and web push capabilities; Professional plan; dedicated IP and SAML SSO can be separate add-ons.
EnterpriseBrevo Marketing Platform EnterpriseSupporting pricing evidenceAmount unverified — check official pricing
- Enterprise custom quote: Custom price and send volume; Contact Brevo sales.
Plan upgrade triggers
Verified plan boundaries that can change the required edition.
More than 300 sends per day or removal of the daily cap is required.
Supporting pricing evidenceAutomation beyond 2,000 contacts, A/B testing, behavioral tracking, send-time optimization, or advanced reports are required.
Supporting pricing evidenceHigh-volume sending, ten included seats, contact scoring, or additional WhatsApp and push channels are required.
Supporting pricing evidenceWhat is included, connected, or sold separately
Product scope
What is included, connected, or sold separately
Material capabilities are separated by their verified relationship to the target product.
Email campaignsRelationship not verified
Campaign creation is part of the Marketing Platform ladder.
Plan: Free: Not verified · Starter: Not verified · Standard: Not verified · Professional: Not verified · Enterprise: Not verified
Transactional emailRelationship not verified
The same plan email credits can serve marketing and transactional sends.
Plan: Free: Not verified · Starter: Not verified · Standard: Not verified · Professional: Not verified · Enterprise: Not verified
How the score is calculated
Scoring method
How the score is calculated
The score uses the category-specific buying dimensions below and their displayed weights.
This page is based on public product information, official sources, structured feature data, and multi-model AI evaluation. It is not a hands-on lab test unless explicitly stated. Confidence percentages describe our research indicators, not the probability that a claim is true or a measured accuracy rate.
- Evidence confidence
- 76%
- AI claim confidence
- 99%
- Required-field evidence status
- 100%
- Evidence freshness
- 54%
- Field traceability
- 100%
- Model agreement
- 95%
Why this confidence level
- Evidence confidence uses source level and claim-to-source support; AI claim confidence is shown separately.
- Required-field evidence status measures whether weighted required claims have evidence links; it does not mean every product behavior was independently verified.
- 8 of 8 weighted claims have evidence links.
- 0 A1 documentary official sources and 9 A2 official product sources are linked.
- 2 independent review sources are retained, including 1 professional sources with an explicit hands-on method.
- 4 weighted claims are past the review window.
- No blocking evidence conflict was identified.
Automation and customer journeys17%
80Businesses can design multi-step and behavioral customer journeys, but unlimited contact automation requires a Standard plan to bypass the 2,000-contact ceiling.
Campaign creation and usability17%
84The drag-and-drop campaign editor and template system allow setup of both SMS and email campaigns across different user tiers.
Audience management and segmentation16%
84Advanced segmentation and real-time behavioral segments on Starter and above let operators build targeted audiences without waiting for Professional, while contact scoring remains a higher-edition addition.
Deliverability and compliance16%
79Authentication via DKIM and DMARC plus optional dedicated-IP governance and Enterprise managed deliverability give a clear compliance path, with stronger infrastructure remaining add-on or quote-scoped.
Testing, reporting, and attribution13%
78Standard adds A/B testing, advanced reporting, send-time optimization, and web and event tracking, while the platform also offers heatmaps in the verified capabilities set. The score reflects useful testing and analytics coverage, but the facts place several of those functions above Starter.
Integrations and governance11%
78API, webhooks, ecommerce connections, SAML SSO, and enterprise administration support system connectivity and access control, with SAML and some admin controls typically attached to higher or add-on packaging.
Support and total cost10%
71A permanent Free plan and Starter from USD 9 per month at the lowest send tier keep entry cost low, but total cost rises with send-volume tiers, the Standard feature gate, the Professional jump from USD 499 monthly, and optional dedicated IP or SSO add-ons.
Public review signals
Brevo has a strong verified aggregate rating on TrustRadius
TrustRadius reports Brevo at 8. 6/10 from 348 reviews and ratings.
Public review signals updated: Aug 10, 2026
TrustRadius8.6/10
- Reviews and ratings
- 348 reviews and ratings
- Source context
- Brevo on TrustRadiusExact product
Independent editorial perspectives
Accessible email automation and multichannel reach with a steep premium-tier jump
TechRadar found Brevo approachable and capable for small and mid-sized businesses, with useful automation, CRM context, AI optimization, and multichannel tools, while cautioning that Professional pricing rises sharply and some advanced capabilities remain tier-restricted.
Professional reviews are shown separately from public user ratings and do not affect the Global Tool Radar score.
Editorial research updated: Aug 10, 2026
Accessible email automation and multichannel reach with a steep premium-tier jump
TechRadar found Brevo approachable and capable for small and mid-sized businesses, with useful automation, CRM context, AI optimization, and multichannel tools, while cautioning that Professional pricing rises sharply and some advanced capabilities remain tier-restricted.
- Review basis
- hands on
- Testing standard
- independent hands on
- Editorial independence
- Verified policy
- Source updated
- Feb 22, 2026
- Commercial disclosure
- affiliate
Review details
- Generous permanent free plan
- Approachable campaign editor and automation
- Email, transactional, and multichannel tools in one platform
- Large price jump from Standard to Professional
- Advanced AI and governance features require higher tiers
- Landing-page capabilities are less deep than dedicated products
Brevo tag profile
Company size
- Small business
- Mid-market
- Enterprise
Business function
- Lifecycle marketing
Compliance requirement
- Email and SMS consent
- GDPR and CCPA marketing privacy
Brevo core capabilities
- Drag-and-drop email campaigns and reusable templates
- Real-time segments using contact attributes and behavioral events
- Multi-step automation with ecommerce and custom-event triggers
- DKIM and DMARC authentication with dedicated-IP governance
- A/B testing, advanced reports, heatmaps, and send-time optimization
- Marketing and transactional email from a shared platform
Detailed strengths and purchase cautions
Why it is worth considering
- Drag-and-drop campaign building with reusable templates supports routine email production without a separate design toolchain.
- Real-time segments on contact attributes and behavioral events enable targeted lists from Starter with advanced segmentation included.
- Shared plan email credits for marketing and transactional sends let teams run both message types without splitting providers.
- Standard adds unlimited multi-step automation, A/B testing, send-time optimization, advanced reporting, and web and event tracking for lifecycle programs.
What to confirm before buying
- Starter keeps marketing automation capped at 2,000 contacts, so broader automated journeys require Standard.
- A/B testing, send-time optimization, and advanced reports are Standard-plan capabilities rather than Starter inclusions.
- Professional starts at a much higher list price from 150,000 monthly emails, so multi-channel seats and scoring can raise spend sharply versus Standard.
- Dedicated IP, SAML SSO, extra seats, and some channels may be add-ons or quote-based, so landed cost depends on those selections.
Cross-model buying perspectives
Multi-AI review
Cross-model buying perspectives
Multiple AI models assess this tool against the same buying criteria, so you can compare scores, confidence, fit, cautions, and final views.
AI assessment updated: Sep 21, 2026
Score comparisonGeminiGPTxAIRange
Automation and customer journeys8080800
Campaign creation and usability8585823
Audience management and segmentation8683843
Deliverability and compliance8476788
Testing, reporting, and attribution8079764
Integrations and governance8274798
Support and total cost7568717
email campaign creation quality8586824
email list segmentation personalization8884844
email deliverability compliance8578787
email testing optimization8080764
email lifecycle automation8082802
email performance analytics8277775
email subscriber hygiene78706414
- email subscriber hygiene: 64–78 (14-point range)
- Deliverability and compliance: 76–84 (8-point range)
- Integrations and governance: 74–82 (8-point range)
GeminiAI-assisted buyer perspective82
A flexible marketing and transactional email platform with functional behavioral segmentation, though teams must closely evaluate contact storage limitations on entry-level plans and expect high scaling costs on the Professional tier.
- Review confidence
- 82/100
Model details
- Strengths
- Supports unified marketing and transactional email capabilities from a single platform, simplifying operations for transactional-heavy businesses.
- Enables real-time audience segments based on both contact attributes and actual behavioral events.
- Provides a permanent free tier supporting up to 300 daily sends and storage for up to 100,000 contacts for basic operational testing.
- Cautions
- Imposes a 2,000-contact limit on automation workflows for Free and Starter plans, requiring a Standard upgrade for unrestricted workflows.
- Limits stored contacts on the lowest Starter tier to just 500 contacts, which is a massive drop from the Free plan's limit.
- Features a substantial pricing jump from the 18 USD Standard tier to the 499 USD Professional plan starting rate.
GPTAI-assisted buyer perspective79
Brevo fits buyers that want a single platform for email campaigns, segmentation, automation, transactional messaging, and reporting, with a permanent free plan and clear upgrade steps as sending needs grow. The main tradeoff is that automation depth, optimization tools, and enterprise controls move by plan, and the lowest paid tier does not include the same automation and testing scope as higher tiers.
- Review confidence
- 79/100
Model details
- Strengths
- The platform supports drag-and-drop email creation with reusable templates, which gives campaign teams a straightforward way to build standard email sends.
- The platform supports real-time segments from contact attributes and behavioral events, which can support audience targeting and personalization for lifecycle messaging.
- The platform combines marketing email and transactional email in one product, which can reduce the need to manage separate systems for those send types.
- The platform includes a permanent Free plan with no card and no time limit, which lets a buyer evaluate basic sending before committing spend.
- Cautions
- Starter automation is capped at 2,000 contacts, so teams that need broader automation behavior need a higher plan.
- The selected send-volume tier changes both pricing and stored-contact capacity, so buyers need to verify the exact tier rather than rely on the lowest displayed amount.
- Professional starts at a much higher price point than Standard, so buyers should confirm whether the added channels and governance features are necessary before moving up.
- Dedicated IP, SAML SSO, extra seats, and some channels can add cost separately, so enterprise-style deployments need a fuller commercial check.
xAIAI-assisted buyer perspective78
Brevo suits small and mid-sized teams that want marketing and transactional email on one platform with drag-and-drop campaigns and real-time segments, provided they accept Standard for unrestricted multi-step automation and A/B testing and size send tiers against stored-contact limits.
- Review confidence
- 78/100
Model details
- Strengths
- Drag-and-drop campaign building with reusable templates supports routine email production without a separate design toolchain.
- Real-time segments on contact attributes and behavioral events enable targeted lists from Starter with advanced segmentation included.
- Shared plan email credits for marketing and transactional sends let teams run both message types without splitting providers.
- Standard adds unlimited multi-step automation, A/B testing, send-time optimization, advanced reporting, and web and event tracking for lifecycle programs.
- Cautions
- Starter keeps marketing automation capped at 2,000 contacts, so broader automated journeys require Standard.
- A/B testing, send-time optimization, and advanced reports are Standard-plan capabilities rather than Starter inclusions.
- Professional starts at a much higher list price from 150,000 monthly emails, so multi-channel seats and scoring can raise spend sharply versus Standard.
- Dedicated IP, SAML SSO, extra seats, and some channels may be add-ons or quote-based, so landed cost depends on those selections.
Research transparency
How this page was researched
A compact record of the evidence used, what was not tested, and which conclusions still need verification.
- Official sources
- 9
- Broad product review sources
- 1
- Marketplace and app-store sources
- 0
- Editorial sources
- 1
- Latest evidence check
- Aug 10, 2026
Research basis
Global Tool Radar generated this assessment from structured facts linked to public sources. No Global Tool Radar hands-on test is recorded in this page's research data. Any external hands-on assessment is identified separately and does not affect the Global Tool Radar score.
Conflict handlingNo unresolved evidence conflict is currently recorded.
View research methodologyVerified findingsBrevo provides a permanent Free plan with no credit card and no time limit rather than presenting a separate time-limited Marketing Platform trial.
- Send-volume tiered subscription with a permanent free plan, monthly and yearly pricing states, contact-storage limits tied to the selected send tier, optional add-ons, and custom enterprise pricing
- Drag-and-drop email campaigns and reusable templates Real-time segments using contact attributes and behavioral events Multi-step automation with ecommerce and custom-event triggers DKIM and DMARC authentication with dedicated-IP governance A/B testing, advanced reports, heatmaps, and send-time optimization Marketing and transactional email from a shared platform API, webhooks, ecommerce connections, SAML SSO, and enterprise administration
- USD 9 per month for Starter at the lowest displayed monthly send tier; a permanent Free plan is also available
- At the lowest displayed send tier, monthly pricing starts at USD 9 for Starter, USD 18 for Standard, and USD 499 for Professional. The yearly pricing state displays monthly equivalents of USD 8.08, USD 16.17, and USD 449.08, but the reviewed official excerpt does not establish payment timing or a non-cancellable annual commitment. Enterprise is quote-based.
Verification notes and unresolved itemsOnly Brevo Marketing Platform pricing and features were treated as the target product.
- Adjacent Sales, Conversations, and CDP products were excluded except where a purchase boundary was explicit.
- Every numeric offer is tied to a displayed plan and pricing state.
- The Yearly control was not converted into inferred payment timing or a contract commitment.
Sources checked
Sources checked
Brevo source links
Add or remove emails from your planBrevoLevel A2Linked to 1 scored claimChecked Aug 10, 2026
Create an A/B test campaignBrevoLevel A2Linked to 0 scored claimsChecked Aug 10, 2026
Set up your dedicated IP in BrevoBrevoLevel A2Linked to 0 scored claimsChecked Aug 10, 2026
Authenticate your domain with BrevoBrevoLevel A2Linked to 0 scored claimsChecked Aug 10, 2026
About events in BrevoBrevoLevel A2Linked to 0 scored claimsChecked Aug 10, 2026
About segmentsBrevoLevel A2Linked to 0 scored claimsChecked Aug 10, 2026
About Brevo pricing plansBrevoLevel A2Linked to 4 scored claimsChecked Aug 10, 2026
Brevo pricingBrevoLevel A2Linked to 3 scored claimsChecked Aug 10, 2026
FAQ
Brevo FAQ
Does Brevo have a permanent free plan?
Yes. Brevo documents a permanent Free plan with no card or time limit, 300 email sends per day, and up to 100,000 stored contacts.
Which Brevo plan adds A/B testing and unrestricted automation?
Standard adds A/B testing and removes the Starter plan's 2,000-contact automation limit.
Can Brevo send transactional email?
Yes. Brevo states that plan email credits can be used for both marketing and transactional email.
Does annual Brevo pricing prove a one-year contract?
No. The reviewed public sources establish a yearly pricing state and discount but do not establish payment timing or a non-cancellable annual commitment for every account.
Popular comparisons
Common Brevo comparisons
Only high-scoring and nearby tools from the same subcategory are shown, avoiding comparisons between unrelated use cases.