- Business and technical operators need a visual canvas for multi-step, branching automations: Make documents visual scenarios with routers, filters, iterators, aggregators, variables, webhooks, and error routes.
- The workflow must connect a broad SaaS catalog while retaining an API escape path: Make publishes more than 3,000 integrations and HTTP or custom-app options for services outside the catalog.
Automation & Integration / Workflow Automation Software
Make Review, Pricing, Pros & Cons
Make is a visual workflow automation platform for connecting applications, routing data, transforming payloads, handling errors, and operating scheduled or event-driven scenarios.
Buying snapshot
Quick buying snapshot
A compact view of who this tool fits, what it costs, and what to confirm before choosing it.
- The buyer needs a native case queue, assigned human tasks, or a full process application user interface: The cited Make sources establish notifications and integrations that can support approvals externally, but not a native assigned-task and case-management layer.
- The organization requires Git-backed development, test, and production promotion as a documented core platform lifecycle: The current Make governance sources establish teams, roles, assets, controls, and audit logs but do not establish that lifecycle model.
- Credit-based subscription with Free, Core, Pro, Teams, and Enterprise plans; selected paid prices vary with credit volume and billing state
- Core · $12 USD · per organization · per month · Core with 10,000 monthly credits · displayed price · 10,000 credits per month in the captured price state
- No time-limited trial is required to use the permanent Free plan; a separate paid-plan trial duration is not publicly stated on the captured pricing page
Product scope
Product functionality and purchase scope
This profile evaluates Make's hosted visual workflow automation platform, including scenario construction, triggers, routing, transformations, connectors, recovery, collaboration, and administration.
Product checked: Aug 9, 2026
- Make scenario builder, schedules, polling triggers, instant triggers, and webhooks
- Routers, filters, iterators, aggregators, variables, data stores, functions, and error handlers
- Native, verified, community, HTTP, API, and custom-app connector paths
- Organizations, teams, roles, shared assets, feature controls, and audit logs where included by plan
- Subscriptions, usage charges, and service levels for connected third-party applications and AI models
- Customer-specific custom app development, implementation, migration, consulting, and managed operations
- Make Grid, OEM, partner, and adjacent product arrangements unless explicitly included in the purchased Make plan
- Native case-management, work-queue, and process-application capabilities not established by the cited sources
Pricing checked: Aug 9, 2026
- Make Free, Core, Pro, or Teams: Start online and select a public plan and credit volume.
- Make Enterprise: Request a commercial quote for Enterprise capacity, applications, security, support, and services.
Pricing plans
Make pricing table
Pricing checked: Aug 9, 2026
Make publishes a permanent Free plan and public Core, Pro, and Teams price states for 10,000 credits per month. Enterprise uses custom pricing. Credit volume, extra-credit purchases, annual discounts, plan entitlements, data allowances, support, and overage behavior can change total cost; contract duration and customer-specific Enterprise charges are not public.
Official pricing page- Workflow shape and data volume affect credit consumption: The selected plan includes credits, while module work, bundles, extra credits, and credit volume can change total cost.
- Free · per organization · per month · Make Free · Online signup without a credit card
- $12 USD · per organization · per month · Core with 10,000 monthly credits · displayed price · 10,000 credits per month in the captured price state
- $21 USD · per organization · per month · Pro with 10,000 monthly credits · displayed price · 10,000 credits per month in the captured price state
- $38 USD · per organization · per month · Teams with 10,000 monthly credits · displayed price · 10,000 credits per month in the captured price state
- Requires quote · Make Enterprise quote · custom quote · Contact Make to scope Enterprise capacity, applications, security, support, and services
What is included, connected, or sold separately
Product scope
What is included, connected, or sold separately
Material capabilities are separated by their verified relationship to the target product.
Specific applications, modules, premium status, and actions can vary by plan and connector.
Audit logs are documented as an Enterprise feature with 12-month retention.
Role management begins with the Teams plan; Enterprise adds further controls.
How the score is calculated
Scoring method
How the score is calculated
The score uses the category-specific buying dimensions below and their displayed weights.
This page is based on public product information, official sources, structured feature data, and multi-model AI evaluation. It is not a hands-on lab test unless explicitly stated. Confidence percentages describe our research indicators, not the probability that a claim is true or a measured accuracy rate.
- Evidence confidence
- 85%
- AI claim confidence
- 99%
- Required-field evidence status
- 100%
- Evidence freshness
- 54%
- Field traceability
- 100%
- Model agreement
- 93%
Why this confidence level
- Evidence confidence uses source level and claim-to-source support; AI claim confidence is shown separately.
- Required-field evidence status measures whether weighted required claims have evidence links; it does not mean every product behavior was independently verified.
- 8 of 8 weighted claims have evidence links.
- 7 A1 documentary official sources and 2 A2 official product sources are linked.
- 4 independent review sources are retained, including 0 professional sources with an explicit hands-on method.
- 4 weighted claims are past the review window.
- No blocking evidence conflict was identified.
The platform features an advanced visual scenario builder with robust logical routing, filters, and aggregators, but it lacks a native process-application layer with case records or assigned work queues.
Built-in error-handler routes, retries, and stored incomplete executions support reliable automated runs, though operators must design workflows carefully to prevent duplicate side effects during replays.
Make can send notifications and orchestrate approval actions through connected applications, but it does not provide a native assigned-task queue, approval inbox, form, or case-management surface, so human collaboration remains external to the platform.
The visual builder, reusable templates and blueprints, and permanent Free plan lower the barrier for non-developers to start automations, while custom variables on Pro and custom JavaScript on Enterprise remain optional escalations rather than the default construction path.
Operators can perform manual diagnoses using execution history and stored incomplete executions, but searching full-text logs requires the Pro plan and storage limits apply.
Field mapping, formatting functions, and built-in data stores enable flexible data handoffs, while custom variables require a Pro subscription and custom JavaScript is restricted to the Enterprise tier.
Administrators can organize assets by teams and assign specific team roles starting on the Teams plan, but the product lacks native Git-backed environment promotion for enterprise lifecycle management.
Make provides execution history and diagnostics that help teams review runs and failures, but the cited facts do not establish a broad workflow analytics suite, so performance analysis appears usable for operations review rather than as a dedicated analytics layer.
Public review signals
Make has substantial exact-product review coverage across four established B2B software communities.
Reviewers commonly value the visual canvas, connector breadth, flexible routing, API access, and data transformation. Recurring cautions concern the learning curve for complex scenarios, debugging and documentation friction, support response variability, and credit consumption as workflows scale.
Public review signals updated: Aug 9, 2026
Commonly reported strengths
- Visual construction and inspection of multi-step workflows
- Broad native integrations plus HTTP and custom API flexibility
- Routing, mapping, and transformation depth beyond simple trigger-action recipes
Commonly reported concerns
- Complex scenarios require time to learn data mapping, iterators, routers, and error handling
- Troubleshooting and documentation can be uneven for advanced integrations
- Credit usage and pricing can become harder to forecast as data volume and module counts grow
- Review count
- 407 reviews
- Source context
- Make on CapterraExact product
- Review count
- 290 reviews
- Source context
- Make on G2Exact product
- Rating count
- 24 ratings
- Source context
- Make on Gartner Peer InsightsExact product
- Reviews and ratings
- 57 reviews and ratings
- Source context
- Make on TrustRadiusExact product
Marketplace app signals
Marketplace app signals
These source-reported ratings describe a specific marketplace listing, integration, mobile app, or add-on. They do not automatically represent the complete software product.
- Rating count
- 5 ratingsVery small sample — do not treat as representative
- Evaluated scope
- Mobile app
- Storefront
- United Kingdom
Make core capabilities
- Visual multi-step scenario builder
- Scheduled, manual, polling, instant, webhook, and API-triggered execution
- Routers, filters, iterators, aggregators, variables, and reusable blueprints
- More than 3,000 integrations plus HTTP and custom apps
- Field mapping, formatting functions, data stores, and Enterprise custom JavaScript functions
- Error-handler routes, incomplete executions, retries, run history, and diagnostics
Detailed strengths and purchase cautions
Why it is worth considering
- The visual multi-step scenario builder with routers, filters, iterators, aggregators, and reusable blueprints lets buyers assemble conditional cross-app flows without defaulting to code.
- Webhook, polling, scheduled, and API triggers plus more than 3,000 integrations and HTTP/custom-app paths support connecting both native and non-native services.
- Error-handler routes, automatic retries, incomplete-execution storage, and resume controls give operators concrete recovery options when a run fails.
- A permanent Free plan with no credit card required lets teams validate builder fit and low-volume scenarios before committing to paid credits.
What to confirm before buying
- Human steps are limited to notifications and orchestration through external systems, with no native assigned-task inbox, approval form, or case-management surface.
- Total cost depends on credit volume, module work, and bundle size, so the displayed 10,000-credit Core, Pro, or Teams price can rise with heavier workflow shapes.
- Custom variables require Pro or higher, custom JavaScript functions and audit logs require Enterprise, and reusable blueprints still need connection reconfiguration after import.
- Retry and replay can create duplicate external side effects unless the buyer designs idempotent scenarios.
Cross-model buying perspectives
Multi-AI review
Cross-model buying perspectives
Multiple AI models assess this tool against the same buying criteria, so you can compare scores, confidence, fit, cautions, and final views.
AI assessment updated: Aug 9, 2026
- Workflow builder process fit: 78–90 (12-point range)
- Workflow performance analytics: 48–60 (12-point range)
- Approval and collaboration flow: 34–45 (11-point range)
Make provides a highly visual environment for multi-step data integration and task automation, though it requires external tools for human task management and lacks native Git-backed environment promotion.
- Review confidence
- 72/100
Model details
- Strengths
- Visual multi-step builder supports advanced logical routing, filtering, iterators, and aggregators for complex data orchestration.
- Extensive connectivity options with more than 3,000 integrations, along with HTTP and custom app paths to connect to unlisted APIs.
- Comprehensive error-handling capabilities, including custom error routes, retries, and stored incomplete executions to diagnose failures.
- Cautions
- Lack of native human task features, meaning form-based approvals and case management must be handled entirely in third-party tools.
- Key operational features such as custom variables require the Pro plan, team roles require the Teams plan, and audit logs are locked behind the Enterprise plan.
- Lack of Git-backed development, test, and production promotion capabilities complicates version control and environment governance.
Make fits teams that need visual, multi-step automation across many apps with routing, transformation, retries, and governance controls, but it is a poorer match when the buyer needs native case management or a documented Git-backed lifecycle.
- Review confidence
- 70/100
Model details
- Strengths
- The platform supports a visual scenario builder with routing, filtering, iteration, aggregation, reusable blueprints, and webhooks or polling, which supports cross-application automation design.
- The connector catalog and HTTP or custom-app paths support broad integration coverage for teams connecting services with APIs.
- The platform includes execution history, error-handler routes, incomplete executions, retry controls, and diagnostics, which can support recovery workflows when scenarios are designed accordingly.
- The Teams and Enterprise tiers add team roles, shared assets, audit and feature controls, and other governance functions that can support multi-user administration.
- Cautions
- The product does not establish a native assigned-task, approval inbox, form, or case-management surface, so approval-centric processes still depend on connected systems.
- Custom variables begin on Pro, custom JavaScript functions are Enterprise, and audit logs are Enterprise, so some advanced automation and governance requirements move up plan tiers.
- Replay and retry behavior can duplicate external side effects if workflows are not designed with idempotency in mind, so operational control depends on implementation discipline.
Make suits operations and technical teams that need a visual scenario builder for cross-application routing, data transformation, and recoverable automations, provided human approvals stay in connected systems and credit consumption is validated against workflow volume.
- Review confidence
- 68/100
Model details
- Strengths
- The visual multi-step scenario builder with routers, filters, iterators, aggregators, and reusable blueprints lets buyers assemble conditional cross-app flows without defaulting to code.
- Webhook, polling, scheduled, and API triggers plus more than 3,000 integrations and HTTP/custom-app paths support connecting both native and non-native services.
- Error-handler routes, automatic retries, incomplete-execution storage, and resume controls give operators concrete recovery options when a run fails.
- A permanent Free plan with no credit card required lets teams validate builder fit and low-volume scenarios before committing to paid credits.
- Cautions
- Human steps are limited to notifications and orchestration through external systems, with no native assigned-task inbox, approval form, or case-management surface.
- Total cost depends on credit volume, module work, and bundle size, so the displayed 10,000-credit Core, Pro, or Teams price can rise with heavier workflow shapes.
- Custom variables require Pro or higher, custom JavaScript functions and audit logs require Enterprise, and reusable blueprints still need connection reconfiguration after import.
- Retry and replay can create duplicate external side effects unless the buyer designs idempotent scenarios.
Research transparency
How this page was researched
A compact record of the evidence used, what was not tested, and which conclusions still need verification.
- Official sources
- 9
- Broad product review sources
- 4
- Marketplace and app-store sources
- 1
- Editorial sources
- 0
- Latest evidence check
- Aug 9, 2026
Global Tool Radar generated this assessment from structured facts linked to public sources. No Global Tool Radar hands-on test is recorded in this page's research data. Any external hands-on assessment is identified separately and does not affect the Global Tool Radar score.
Conflict handlingNo unresolved evidence conflict is currently recorded.
View research methodologyVerified findingsNo time-limited trial is required to use the permanent Free plan; a separate paid-plan trial duration is not publicly stated on the captured pricing page
- Credit-based subscription with Free, Core, Pro, Teams, and Enterprise plans; selected paid prices vary with credit volume and billing state
- Visual multi-step scenario builder Scheduled, manual, polling, instant, webhook, and API-triggered execution Routers, filters, iterators, aggregators, variables, and reusable blueprints More than 3,000 integrations plus HTTP and custom apps Field mapping, formatting functions, data stores, and Enterprise custom JavaScript functions Error-handler routes, incomplete executions, retries, run history, and diagnostics Organizations, teams, team roles, shared assets, feature controls, and Enterprise audit logs
- Free plan; the captured 10,000-credit price state displays Core at USD 12 per month
- Make publishes a permanent Free plan and public Core, Pro, and Teams price states for 10,000 credits per month. Enterprise uses custom pricing. Credit volume, extra-credit purchases, annual discounts, plan entitlements, data allowances, support, and overage behavior can change total cost; contract duration and customer-specific Enterprise charges are not public.
Verification notes and unresolved itemsVerified on 2026-08-09 from Make's current product, pricing, integration, scenario, webhook, error-handling, team, and audit-log pages.
- No third-party entitlement, native human-task system, development-environment lifecycle, credit consumption estimate, support level, contract term, or Enterprise price was inferred beyond explicit public evidence.
Sources checked
Sources checked
Make source links
FAQ
Make FAQ
Does Make have a permanent free plan?
Yes. Make publishes a Free plan with no credit card required.
Can Make connect to an application without a native connector?
Yes. Make documents HTTP access and a custom-app development path for services with APIs.
Does Make support branching and retries?
Yes. Routers and filters support branching, while error handlers and incomplete executions support retry and recovery patterns.
Which Make plans add team roles and audit logs?
Teams adds multiple teams and team roles. Audit logs are documented for Enterprise customers.
Popular comparisons
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