Small teams that can use CRM as their only selected Odoo app and want a permanent free option
Sales teams managing leads, opportunities, pipeline stages, meetings, and next activities
Check before choosing
Buyers seeking a CRM-only paid subscription without a broader all-app suite
Teams that require separately priced implementation, lead generation, contact-autocomplete, or custom-code maintenance to be included in base subscription cost
These are the stored dimension rationales returned with each score. They explain the buyer conditions behind the gap without speculating about hidden model reasoning.
Sales reporting and forecasting
18 pts
Freshsales · 64/100
Sales trends analytics on the Free plan and Freddy AI deal insights provide directional performance and risk visibility, yet dedicated forecasting packages and edition-specific report depth are not publicly detailed.
Odoo CRM · 82/100
Odoo CRM includes pipeline analysis, expected-revenue reporting, and forecast reporting, and forecasts are based on opportunity expected revenue and probability, which gives sales teams a clear forecasting foundation even though the facts do not establish deeper custom analytics.
Activity management quality
15 pts
Freshsales · 65/100
The CRM includes contextual engagement and sales workflow support, which can help reps manage day-to-day activity around deals, but the supplied facts do not show a detailed activity management matrix or advanced task controls.
Odoo CRM · 80/100
Scheduling for calls, meetings, mailings, quotations, and next activities plus activity plans for repeatable follow-up sequences gives reps structured cadence tools that keep sales actions organized across opportunities.
Customization and scalability
12 pts
Freshsales · 58/100
The Free plan includes up to 5 custom fields per module, which shows some configurability, but the public facts do not provide a complete view of deeper customization or scale controls across paid editions.
Odoo CRM · 70/100
Customization and scaling improve on the Custom plan through Odoo Studio, multi-company administration, external API access, and deployment choices on Odoo Online, Odoo.sh, or on-premise, but those capabilities are not included on Standard and the facts do not show broader advanced development scope.
Freshsales offers Free, Growth, Pro, and Enterprise editions. The public United States pricing view lists Growth at $9, Pro at $39, and Enterprise at $59 per user per month, billed annually. Buyers can purchase through self-service checkout and select billing frequency and currency during purchase.
Odoo CRM is available at no charge when CRM is the single selected app in One App Free. Standard and Custom include CRM alongside all Odoo apps and are priced per paying backend user per month. Standard is limited to Odoo Online; Custom adds Odoo Studio, multi-company, external API access, and Odoo.sh or on-premise de…
Best for
Small sales teams needing a permanent free CRM for up to three users
Teams that need contact, account, deal, activity, and pipeline management
Sales organizations seeking AI-assisted lead prioritization, email creation, and deal insights
Small teams that can use CRM as their only selected Odoo app and want a permanent free option
Sales teams managing leads, opportunities, pipeline stages, meetings, and next activities
Revenue teams that need pipeline reporting, expected-revenue analysis, and forecasts
Not for
Buyers seeking a unified sales-and-marketing product rather than standalone sales CRM
Teams requiring a public month-to-month paid price
Organizations that need verified public details for advanced plan-by-plan capability, security, or contract comparisons before purchase
Buyers seeking a CRM-only paid subscription without a broader all-app suite
Teams that require separately priced implementation, lead generation, contact-autocomplete, or custom-code maintenance to be included in base subscription cost
Standard-plan buyers that require Studio, multi-company, external API, Odoo.sh, or on-premise deployment
Source check
88/100
88/100
Key features
Contact, account, and deal management
Lead capture, qualification, routing, and tracking
Kanban views and configurable drag-and-drop sales workflows
Customer 360-degree view and contextual engagement
Workflow automation for repetitive sales tasks
Lead and opportunity tracking
Sales pipeline management
Meetings and next-activity management
Predictive lead scoring
Rule-based sales-team and salesperson assignment
Cons
The Free plan is limited to three users.
Published paid-plan rates are shown as billed annually.
Freshworks warns that downgrading can delete data associated with features not available in the lower plan.
The displayed reduced Standard and Custom prices are promotional for initial users and valid for 12 months.
The visible paid subscription is for the all-app Odoo suite, not a CRM-only paid package.
Odoo.sh hosting costs are excluded from the Custom subscription price.
Pipeline management depth
80Provides visual Kanban pipelines and AI-driven deal insights, though specific multi-pipeline limits or advanced routing caps per plan are not established.
85Provides structured pipeline tools including Kanban opportunity views, automated qualification workflows, conversion tracks, and predictive AI lead scoring.
Relationship data depth
74The product supports contact, account, deal management, and a customer 360-degree view, which gives a solid base for relationship records, but the supplied facts do not expose deeper account hierarchy, relationship mapping, or advanced record structure.
71Odoo CRM supports lead creation, qualification, conversion, assignment, and opportunity management, which gives the relationship record useful sales context, but the supplied facts do not establish broader contact-data depth beyond the CRM sales workflow.
Sales reporting and forecasting
64Sales trends analytics on the Free plan and Freddy AI deal insights provide directional performance and risk visibility, yet dedicated forecasting packages and edition-specific report depth are not publicly detailed.
82Odoo CRM includes pipeline analysis, expected-revenue reporting, and forecast reporting, and forecasts are based on opportunity expected revenue and probability, which gives sales teams a clear forecasting foundation even though the facts do not establish deeper custom analytics.
Workflow automation fit
74Workflow automation for repetitive sales tasks is explicitly supported, so the product can fit teams that want to reduce manual sales steps, but the supplied facts do not specify the breadth of triggers, actions, or edition-by-edition automation limits.
70Includes standard lead assignment rules and automated follow-up sequences, but more advanced custom triggers and scripts depend on the Custom plan's developer tools.
Activity management quality
65The CRM includes contextual engagement and sales workflow support, which can help reps manage day-to-day activity around deals, but the supplied facts do not show a detailed activity management matrix or advanced task controls.
80Scheduling for calls, meetings, mailings, quotations, and next activities plus activity plans for repeatable follow-up sequences gives reps structured cadence tools that keep sales actions organized across opportunities.
Customization and scalability
58The Free plan includes up to 5 custom fields per module, which shows some configurability, but the public facts do not provide a complete view of deeper customization or scale controls across paid editions.
70Customization and scaling improve on the Custom plan through Odoo Studio, multi-company administration, external API access, and deployment choices on Odoo Online, Odoo.sh, or on-premise, but those capabilities are not included on Standard and the facts do not show broader advanced development scope.
Sales ecosystem data sync
51The facts mention selected productivity integrations in the Free plan, but they do not establish a verified integration catalog, bidirectional sync behavior, or synchronization reliability for the broader sales ecosystem.
61Ensures native data continuity with other built-in Odoo applications, but external third-party ecosystem synchronization is limited by the exclusion of the external API from both the Free and Standard tiers.
Rep adoption experience
69A permanent Free plan for up to 3 users, sales email templates, and self-service checkout can lower the barrier to initial use, but the supplied facts do not establish onboarding quality, interface simplicity, or rollout effort.
70The CRM has a free one-app path with unlimited users and includes common sales actions such as next activities, quotations, calls, and meetings, which can lower entry barriers for teams already working inside Odoo, but the facts do not establish usability, onboarding effort, or day-to-day adoption outcomes.
This page uses stored product facts, official evidence, and category scoring rationales. It is not an account-based hands-on test, and third-party user ratings are not folded into the category buying score.
Freshsales
Fact confidence: 88% · Fact checked: 2026-07-26
Odoo CRM
Fact confidence: 88% · Fact checked: 2026-07-26
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