These are the stored dimension rationales returned with each score. They explain the buyer conditions behind the gap without speculating about hidden model reasoning.
Data accuracy and freshness
9 pts
Lusha · 72/100
Verified B2B email and phone contact details are provided, but the lack of publicly verified update frequencies or accuracy guarantees means buyers must perform their own data testing.
SalesIntel · 81/100
Data quality is supported by a dual AI and human verification process and backed by a 10-credit manual Research on Demand allowance, though specific accuracy percentages are unverified.
Compliance and data provenance
6 pts
Lusha · 67/100
Scale includes SSO, advanced compliance, dedicated success team, and priority support, which gives enterprise buyers a defined path for governance controls. The score remains moderate because the supplied facts do not describe data lineage, consent management, retention controls, or compliance certifications for the lower plans.
SalesIntel · 61/100
The vendor asserts security program alignment with SOC 2 principles, but does not provide independent, publicly verified SOC 2 or ISO certification evidence.
Intent and trigger usefulness
5 pts
Lusha · 75/100
The platform includes intent data and buyer signals, and Pro adds signals and webhooks, which can support prioritization and trigger-based outreach. The score is moderate because the facts do not specify trigger types, scoring logic, freshness windows, or how actionable each signal is in a live sales process.
SalesIntel · 80/100
While the platform provides access to 30 signal categories and 60,000-plus intent topics, key solutions like Advanced Intent, VisitorIntel, and AdsIntel require separate add-on purchases.
Lusha offers Free, Starter, Pro, Premium, and Scale plans. The currently displayed paid-card amounts are annual-billed promotional rates through July 31, 2026; the cards also display crossed-out reference amounts. Credits are granted upfront on the annual paid cards. Additional credits can be added through account set…
SalesIntel uses sales-led custom quoting rather than publishing a public dollar price. The platform is offered in tiers based on team size, signal volume, and required features. Public materials state that data, ICPIntel, and Signals are available across plans, while GTMCanvas workflow automation, AI-generated content…
Best for
Sales development teams conducting B2B outbound prospecting
Revenue operations teams enriching CRM data and automating data workflows
Marketing teams building ICP-based prospect audiences
Sales development teams running data-driven outbound prospecting
Revenue operations teams that need CRM enrichment and signal-based account prioritization
Marketing and ABM teams targeting in-market accounts and website activity
Not for
Buyers that require flat, usage-unlimited contact-data access
Teams requiring API access on Free or Starter
Organizations that need public fixed pricing for enterprise-scale usage
Buyers requiring a public self-service price or published subscription terms
Teams seeking only a low-complexity contact database without signal, enrichment, or workflow requirements
Organizations that need publicly verified SOC 2 or ISO 27001 certification evidence rather than security-program alignment claims
Source check
90/100
85/100
Key features
Prospect search with filters for job title, industry, location, seniority, and company size
Verified B2B email and phone contact data
Company data, technology data, intent data, and buyer signals
CRM enrichment, exports, field mapping, and record updates
Chrome and Edge browser extension for LinkedIn, Sales Navigator, and company websites
AI and human-verified B2B contact and company data
Firmographic and technographic intelligence
Buying signals across more than 30 signal categories and 60,000-plus intent topics
ICP analysis, account scoring, and look-alike prospecting
Buying-group mapping and stakeholder discovery
Cons
Credit consumption can make total cost depend heavily on contact-reveal and workflow volume.
The public pricing page and product documentation show different phone-reveal credit figures for different contexts
confirm the rate relevant to the intended workflow.
No public numeric platform price, payment schedule, minimum purchase, renewal term, or contract commitment is available.
Named commercial tiers and their exact feature matrices are not publicly listed.
Some desired functions, including Advanced Intent and ABM products, are separately packaged add-ons.
Company and contact data coverage
81The platform provides verified B2B email and phone contact data along with company, technology, and intent data, though total data access is constrained by the credit limits of the selected plan.
83AI and human-verified B2B contact and company data plus firmographics, technographics, buying-group mapping, and ICP attributes cover the core company and contact fields most pipeline teams need, though total database size is not quantified.
Data accuracy and freshness
72Verified B2B email and phone contact details are provided, but the lack of publicly verified update frequencies or accuracy guarantees means buyers must perform their own data testing.
81Data quality is supported by a dual AI and human verification process and backed by a 10-credit manual Research on Demand allowance, though specific accuracy percentages are unverified.
Search and segmentation precision
79Prospect search supports basic filtering by job title, industry, location, seniority, and company size, though more advanced custom segmentations are not detailed for the standard tiers.
82Precise targeting is facilitated through look-alike prospecting, automated account scoring, and stakeholder buying-group mapping across plans.
Enrichment workflow fit
84Database enrichment is supported via CSV uploads, automated workflows, and CRM integrations, with API access requiring at least a Pro plan subscription.
85Contact, account, and inbound-lead enrichment is included with unlimited enrichment credits per user per month on the platform package, fitting CRM completion and lead-routing workflows at scale within that credit model.
Intent and trigger usefulness
75The platform includes intent data and buyer signals, and Pro adds signals and webhooks, which can support prioritization and trigger-based outreach. The score is moderate because the facts do not specify trigger types, scoring logic, freshness windows, or how actionable each signal is in a live sales process.
80While the platform provides access to 30 signal categories and 60,000-plus intent topics, key solutions like Advanced Intent, VisitorIntel, and AdsIntel require separate add-on purchases.
Compliance and data provenance
67Scale includes SSO, advanced compliance, dedicated success team, and priority support, which gives enterprise buyers a defined path for governance controls. The score remains moderate because the supplied facts do not describe data lineage, consent management, retention controls, or compliance certifications for the lower plans.
61The vendor asserts security program alignment with SOC 2 principles, but does not provide independent, publicly verified SOC 2 or ISO certification evidence.
Prospecting workflow fit
85The product fits outbound prospecting because it combines verified contacts, a browser extension for LinkedIn, Sales Navigator, and company websites, and native CRM integrations with common sales systems. The score is high but not maximal because the facts do not establish pipeline outcomes, and some team-scale capabilities depend on choosing Pro, Premium, or Scale.
81The platform supports prospect data, intent and buying signals, ICP qualification, enrichment, and GTM activation, and it lists native CRM and GTM-stack integrations, which fits connected sales workflows, though some automation capabilities move to higher tiers.
This page uses stored product facts, official evidence, and category scoring rationales. It is not an account-based hands-on test, and third-party user ratings are not folded into the category buying score.
Lusha
Fact confidence: 90% · Fact checked: 2026-07-28
SalesIntel
Fact confidence: 85% · Fact checked: 2026-07-28
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