Global Tool Radar

Sales & CRM / Sales Intelligence Software

Lusha Review, Pricing, Pros & Cons

Lusha is a sales intelligence and data enrichment platform for finding verified contacts, building prospect lists, enriching records, and using buyer signals.

Research by Global Tool Radar Research SystemEvidence checked: Jul 28, 2026AI-assisted · No Global Tool Radar hands-on testView research methodology
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Buying snapshot

Quick buying snapshot

A compact view of who this tool fits, what it costs, and what to confirm before choosing it.

Best for
  • Your sales, RevOps, or marketing team needs verified B2B contacts and company data for targeted outbound prospecting: Lusha supports prospect search using job title, industry, location, seniority, company size, contact reveals, and company data.
  • You want to enrich and export prospect data into a CRM rather than work only from CSV files: Lusha natively supports CRM export and enrichment for Salesforce, HubSpot, Pipedrive, Zoho CRM, Bullhorn, and Dynamics CRM.
More buying conditions
  • Your prospecting workflow depends on LinkedIn or web research: The Chrome and Edge extension works on LinkedIn, Sales Navigator, and company websites.
  • You need enterprise governance, custom capacity, and SSO: Scale adds custom credits and seats, SSO, advanced compliance, dedicated success support, and priority support.
Not for
  • You need fully predictable record-level operating costs without managing a credit balance: Contact access and several workflow actions consume credits, and phone-reveal credit rates require workflow-specific confirmation.
  • You need API access on a low-cost entry plan: Official documentation states that API access is available on Pro plans and above.
More buying conditions
  • You require an unlimited-seat self-service plan with public numeric pricing: Unlimited seats are documented for the quote-based Scale plan, whose price is customized through sales.
Pricing
  • Credit-based subscription plans with a permanent free tier, public annual-billed paid tiers, configurable Scale pricing, included seats, and optional additional credits or seats.
  • Starter · $49.90 USD · per account · per month · Annual-billed reference price · reference · billed annually · Annual-billed Starter card reference amount
Free or trial access
  • A permanent Free plan is available with 40 credits per month and no credit card required. No separate time-limited trial duration was publicly stated.

Product scope

Product functionality and purchase scope

Lusha is a sales-intelligence platform for prospect research, verified B2B contact and company data, buyer signals, list building, CRM enrichment, browser-based prospecting, and GTM workflow automation.

Product checked: Jul 28, 2026

Functionality reviewed
  • Lusha Free, Starter, Pro, Premium, and Scale platform plans
  • Prospecting and contact-data reveals
  • Company data, advanced filters, and buyer intelligence
  • Browser extension and native CRM integrations
  • Plan-eligible API and enrichment capabilities
Non-target functionality excluded from scoring
  • Third-party CRM subscriptions
  • Third-party integration subscriptions
  • Professional services not included in the public plan ladder
  • Separate customer-specific commercial terms negotiated for Scale

Pricing plans

Lusha pricing table

Pricing checked: Jul 28, 2026

Official factConfidence 91%2 linked sources

Lusha offers Free, Starter, Pro, Premium, and Scale plans. The currently displayed paid-card amounts are annual-billed promotional rates through July 31, 2026; the cards also display crossed-out reference amounts. Credits are granted upfront on the annual paid cards. Additional credits can be added through account settings, while larger teams or configurable requirements move toward Scale.

Official pricing page
Commercial scope needs confirmation

Current official sources describe an offer or purchase route differently. The page remains usable, but affected price schema is withheld until the scope is resolved.

  • Current official pages show different phone-reveal credit consumption figures: the public pricing FAQ states 10 credits per revealed phone number, while current product documentation describes some phone-number reveal workflows at 5 credits. Buyers should confirm the applicable workflow-specific rate before sizing a credit purchase.
PlanPriceKey differencesBest for
FreeSupporting pricing evidence
  • Free · per account · per month · billed monthly
  • Monthly credit allowance: 40 credits per month; Free plan.
  • Included seats: 1 seat; Free plan.
  • Basic prospecting, extension, and CRM integrations: Basic prospecting features, browser extension, and CRM integrations; Free plan.
Individual users evaluating Lusha for basic prospecting and CRM-connected outreach.
StarterSupporting pricing evidence
  • $49.90 USD · per account · per month · Annual-billed reference price · reference · billed annually · Annual-billed Starter card reference amount
  • $37.45 USD · per account · per month · Annual-billed summer-sale price · promotional · billed annually · 25% off annual-plan summer sale through July 31, 2026
  • Annual credit allowance: 4800 credits per year; Credits granted upfront.
  • Included seats: 1 seat; Starter plan.
A single user needing a larger annual credit pool than the Free plan.
ProSupporting pricing evidence
  • $69.90 USD · per account · per month · Annual-billed reference price · reference · billed annually · Annual-billed Pro card reference amount
  • $45.45 USD · per account · per month · Annual-billed summer-sale price · promotional · billed annually · 35% off annual-plan summer sale through July 31, 2026
  • Annual credit allowance: 7200 credits per year; Credits granted upfront.
  • Included seats: 2 seats; Expandable up to 10 seats.
  • API, CSV enrichment, signals, and webhooks: API, CSV enrichment, signals, and webhooks; Pro plan.
Small sales or RevOps teams that need API access, signals, CSV enrichment, and multiple seats.
PremiumSupporting pricing evidence
  • $399.90 USD · per account · per month · Annual-billed reference price · reference · billed annually · Annual-billed Premium card reference amount
  • $259.95 USD · per account · per month · Annual-billed summer-sale price · promotional · billed annually · 35% off annual-plan summer sale through July 31, 2026
  • Annual credit allowance: 40800 credits per year; Credits granted upfront.
  • Included seats: 5 seats; Expandable up to 25 seats.
  • Team credit allocation: Shared credit pool or per-user allocation; New Premium plans.
Growing GTM teams needing a larger annual credit pool, five included seats, and advanced team administration.
ScaleSupporting pricing evidence
  • Requires quote · custom quote · Large organizations requiring a fully customizable plan
  • Custom credits and seats: Custom credit volume and custom seats; Scale plan.
  • Enterprise controls and support: SSO, advanced compliance, dedicated success team, and priority support; Scale plan.
  • Seat capacity: Unlimited seats; Scale plan.
Large organizations needing custom credit volume, custom seats, SSO, advanced compliance, and dedicated support.

Plan upgrade triggers

Verified plan boundaries that can change the required edition.

Premium Scale

Need custom credits or seats, SSO, advanced compliance, buying-intent topics, or dedicated support.

Supporting pricing evidence
What is included, connected, or sold separately

Product scope

What is included, connected, or sold separately

Material capabilities are separated by their verified relationship to the target product.

Browser extension for LinkedIn, Sales Navigator, and websitesIncluded capability

The Free-plan FAQ explicitly includes the browser extension; documentation identifies Chrome and Edge support.

Official source
Buyer intent, signals, and technology data for prospect prioritizationIncluded capability

Plan-level limits for buying-intent topics are explicitly stated for Scale; broad availability by every plan is not publicly established.

Official source
CRM record enrichment with Lusha dataIncluded capability

Lusha supports CRM enrichment and record updates using verified data.

Official source
Product-wide GDPR, CCPA, SOC 2, and ISO security/privacy programIncluded capability

This is a product-wide trust posture rather than a plan-specific entitlement.

Official source
Prospect search with contact and company data revealsIncluded capability

The platform supports targeted people and company searches and verified contact-data reveals.

Official source
Native CRM export and enrichment integrationsNative integration

Plan-specific export limits may vary by CRM and plan.

Salesforce, HubSpot, Pipedrive, Zoho CRM, Bullhorn, and Dynamics CRM
Official source
Lusha API accessPlan-dependent capability

Official documentation states API access is available on Pro plans and above.

Plan: Free: Unavailable · Starter: Unavailable · Pro: Included · Premium: Included · Scale: IncludedLusha API
Official source
SSO and advanced compliance controlsPlan-dependent capability

The Scale card explicitly lists SSO and advanced compliance as additions beyond Premium.

Plan: Free: Unavailable · Starter: Unavailable · Pro: Unavailable · Premium: Unavailable · Scale: Included
Official source
How the score is calculated

Scoring method

How the score is calculated

The score uses the category-specific buying dimensions below and their displayed weights.

This page is based on public product information, official sources, structured feature data, and multi-model AI evaluation. It is not a hands-on lab test unless explicitly stated. Confidence percentages describe our research indicators, not the probability that a claim is true or a measured accuracy rate.

Evidence confidence
85%
AI claim confidence
93%
Required-field evidence status
100%
Evidence freshness
34%
Field traceability
100%
Model agreement
89%
Why this confidence level
  • Evidence confidence uses source level and claim-to-source support; AI claim confidence is shown separately.
  • Required-field evidence status measures whether weighted required claims have evidence links; it does not mean every product behavior was independently verified.
  • 8 of 8 weighted claims have evidence links.
  • 5 A1 documentary official sources and 1 A2 official product sources are linked.
  • 7 independent review sources are retained, including 0 professional sources with an explicit hands-on method.
  • 5 weighted claims are past the review window.
  • 1 non-blocking commercial scope issue requires confirmation.
Company and contact data coverage22%
81

The platform provides verified B2B email and phone contact data along with company, technology, and intent data, though total data access is constrained by the credit limits of the selected plan.

Data accuracy and freshness20%
72

Verified B2B email and phone contact details are provided, but the lack of publicly verified update frequencies or accuracy guarantees means buyers must perform their own data testing.

Search and segmentation precision15%
79

Prospect search supports basic filtering by job title, industry, location, seniority, and company size, though more advanced custom segmentations are not detailed for the standard tiers.

Enrichment workflow fit12%
84

Database enrichment is supported via CSV uploads, automated workflows, and CRM integrations, with API access requiring at least a Pro plan subscription.

Intent and trigger usefulness12%
75

The platform includes intent data and buyer signals, and Pro adds signals and webhooks, which can support prioritization and trigger-based outreach. The score is moderate because the facts do not specify trigger types, scoring logic, freshness windows, or how actionable each signal is in a live sales process.

Compliance and data provenance10%
67

Scale includes SSO, advanced compliance, dedicated success team, and priority support, which gives enterprise buyers a defined path for governance controls. The score remains moderate because the supplied facts do not describe data lineage, consent management, retention controls, or compliance certifications for the lower plans.

Prospecting workflow fit9%
85

The product fits outbound prospecting because it combines verified contacts, a browser extension for LinkedIn, Sales Navigator, and company websites, and native CRM integrations with common sales systems. The score is high but not maximal because the facts do not establish pipeline outcomes, and some team-scale capabilities depend on choosing Pro, Premium, or Scale.

Public review signals

Lusha’s public review aggregates range from 4. 0/5 to 4. 3/5 on major market-review sites, with one larger trust score at 8. 5/10.

Retained public aggregates show Lusha at 4. 3/5 on G2 from 1,644 reviews, 4. 0/5 on Capterra/GetApp/Software Advice from 398 verified reviews, 8. 5/10 on TrustRadius from 355 reviews and ratings, 8. 0/10 on SoftwareReviews from 49 reviews, and 4. 0/5 on GoodFirms from 1 review. Commonly reported strengths across retained sources include contact-data usefulness, LinkedIn/browser integration, and ease of use; common concerns include outdated or incorrect contact data, pricing, and support or integration limits.

Public review signals updated: Jul 28, 2026

Commonly reported strengths

  • Contact-data usefulness and accuracy are frequently praised on G2, TrustRadius, and GetApp.
  • LinkedIn/browser-extension workflow and ease of use are commonly highlighted on Capterra, TrustRadius, and GoodFirms.

Commonly reported concerns

  • Outdated or incorrect contact data is a recurring concern on Capterra, GetApp, and TrustRadius.
  • Pricing or credit limits are a recurring concern on Capterra, GetApp, and TrustRadius.
  • Support and deeper CRM integration are recurring concerns on TrustRadius and GetApp.
Capterra4/5
Review count
398 reviews
Source context
Capterra rating for LushaExact product
View sourceHistory baseline established: Jul 28, 2026
G24.3/5
Review count
1.6k reviews
Source context
G2 rating for LushaExact product
View sourceHistory baseline established: Jul 28, 2026
GetApp4/5
Review count
398 reviews
Source context
GetApp rating for LushaExact product
View sourceHistory baseline established: Jul 28, 2026
Software Advice4/5
Review count
398 reviews
Source context
Software Advice rating for LushaExact product
View sourceHistory baseline established: Jul 28, 2026
SoftwareReviews8/10
Review count
49 reviews
Source context
SoftwareReviews score for LushaExact product
View sourceHistory baseline established: Jul 28, 2026
TrustRadius8.5/10
Reviews and ratings
355 reviews and ratings
Source context
TrustRadius score for LushaExact product
View sourceHistory baseline established: Jul 28, 2026

Limited review signals

These ratings are retained for transparency but are not presented as representative buyer sentiment.

GoodFirms4/5

Insufficient sample · 1 review

Review count
1 review
Source context
GoodFirms rating for LushaExact product
View sourceHistory baseline established: Jul 28, 2026
Score78
Pricing modelCredit-based subscription plans with a permanent free tier, public annual-billed paid tiers, configurable Scale pricing, included seats, and optional additional credits or seats.
Use caseContact data enrichment, Outbound prospecting
Company sizeEnterprise, Mid-market, Small business
Structured tags

Lusha tag profile

Company size
  • Enterprise
  • Mid-market
  • Small business
Business function
  • Sales development
  • Revenue operations
  • Marketing operations
Use case
  • Contact data enrichment
  • Outbound prospecting
  • Buyer intent prioritization
  • Account-based selling
Platform
  • Browser extension
Integration ecosystem
  • Salesforce
  • HubSpot
  • LinkedIn Sales Navigator
Compliance requirement
  • SOC 2 or ISO 27001 security
  • GDPR and CCPA customer privacy
Key features

Lusha core capabilities

  • Prospect search with filters for job title, industry, location, seniority, and company size
  • Verified B2B email and phone contact data
  • Company data, technology data, intent data, and buyer signals
  • CRM enrichment, exports, field mapping, and record updates
  • Chrome and Edge browser extension for LinkedIn, Sales Navigator, and company websites
  • Native Salesforce, HubSpot, Pipedrive, Zoho CRM, Bullhorn, and Dynamics CRM integrations
Detailed strengths and purchase cautions
Pros

Why it is worth considering

  • The free plan includes 40 credits per month, one seat, basic prospecting, browser extension access, and CRM integrations, which supports a low-risk evaluation path for individual users.
  • Pro includes API access, CSV enrichment, signals, webhooks, and two included seats expandable up to 10 seats, which supports automated prospecting and small-team workflows.
  • Premium includes 40,800 annual credits, five included seats expandable up to 25 seats, and shared-pool or per-user credit allocation, which supports larger-team planning and internal credit management.
  • Scale includes custom credits and seats, SSO, advanced compliance, dedicated success team, and priority support, which supports enterprise procurement requirements.
Cons

What to confirm before buying

  • The credit-based model can make total cost depend on reveal volume and workflow usage, so buyers need to estimate consumption before committing.
  • API access is not available on Free or Starter, which matters for teams that want automation or systems integration on the lowest tiers.
  • Scale pricing, payment timing, term, renewal conditions, and implementation costs are not publicly stated, so enterprise buyers need a quote and commercial review.
  • The public pricing page shows promotional annual-billed rates through July 31, 2026 for paid cards, so buyers should verify the non-promotional amount at purchase time.
Cross-model buying perspectives

Multi-AI review

Cross-model buying perspectives

Multiple AI models assess this tool against the same buying criteria, so you can compare scores, confidence, fit, cautions, and final views.

AI assessment updated: Jul 28, 2026

Score comparisonGeminiGPTxAIRange
Company and contact data coverage8084795
Data accuracy and freshness78786117
Search and segmentation precision8282748
Enrichment workflow fit8587807
Intent and trigger usefulness80766911
Compliance and data provenance75745223
Prospecting workflow fit8886826
Where models differ
  • Compliance and data provenance: 52–75 (23-point range)
  • Data accuracy and freshness: 61–78 (17-point range)
  • Intent and trigger usefulness: 69–80 (11-point range)
GeminiAI-assisted buyer perspective81

Lusha is a credit-based sales intelligence platform designed for outbound prospecting and CRM data enrichment, though buyers must carefully monitor credit consumption rates and plan-specific features.

Review confidence
81/100
Model details
Strengths
  • Integrates natively with CRMs including Salesforce, HubSpot, Pipedrive, Zoho, Bullhorn, and Dynamics CRM, supplemented by browser extensions for LinkedIn and Sales Navigator.
  • Enables automated enrichment via CSV file uploads and workflow automation, with direct API access starting on Pro plans.
  • Provides a permanent Free plan with 40 monthly credits and no credit card required to facilitate initial workflow testing.
Cautions
  • Total costs depend heavily on credit consumption volume, where phone-reveal consumption rates may vary across different workflows and documentation contexts.
  • Pricing for Starter, Pro, and Premium tiers relies on promotional annual-billed rates scheduled to end on July 31, 2026.
  • Advanced administrative and security controls, such as SSO and priority support, are restricted to the custom Scale plan.
GPTAI-assisted buyer perspective81

Lusha fits teams that need B2B prospect search, verified contact data, CRM enrichment, and signal-based prospecting, especially when they can operate within a credit-based model and the chosen plan boundary matches their seat and workflow needs.

Review confidence
81/100
Model details
Strengths
  • The free plan includes 40 credits per month, one seat, basic prospecting, browser extension access, and CRM integrations, which supports a low-risk evaluation path for individual users.
  • Pro includes API access, CSV enrichment, signals, webhooks, and two included seats expandable up to 10 seats, which supports automated prospecting and small-team workflows.
  • Premium includes 40,800 annual credits, five included seats expandable up to 25 seats, and shared-pool or per-user credit allocation, which supports larger-team planning and internal credit management.
  • Scale includes custom credits and seats, SSO, advanced compliance, dedicated success team, and priority support, which supports enterprise procurement requirements.
Cautions
  • The credit-based model can make total cost depend on reveal volume and workflow usage, so buyers need to estimate consumption before committing.
  • API access is not available on Free or Starter, which matters for teams that want automation or systems integration on the lowest tiers.
  • Scale pricing, payment timing, term, renewal conditions, and implementation costs are not publicly stated, so enterprise buyers need a quote and commercial review.
  • The public pricing page shows promotional annual-billed rates through July 31, 2026 for paid cards, so buyers should verify the non-promotional amount at purchase time.
xAIAI-assisted buyer perspective71

Lusha fits B2B prospecting and CRM-enrichment teams that can operate a credit-based reveal model and already work in LinkedIn, Salesforce, or HubSpot, with Pro or higher required when API, CSV enrichment, signals, or multi-seat automation matter.

Review confidence
71/100
Model details
Strengths
  • Prospect search includes filters for job title, industry, location, seniority, and company size, so teams can narrow B2B audiences before spending credits on contact reveals.
  • Native connectors for Salesforce, HubSpot, Pipedrive, Zoho CRM, Bullhorn, and Dynamics CRM, plus Chrome and Edge extensions for LinkedIn, Sales Navigator, and company sites, support capture and enrichment inside common GTM surfaces.
  • Pro adds API access, CSV enrichment, signals, and webhooks, which can support RevOps automation of list loads, record updates, and signal-driven follow-up.
  • A permanent Free plan supplies 40 credits per month, one seat, basic prospecting, the browser extension, and CRM integrations with no credit card, allowing a single user to validate core reveal and outreach steps.
Cautions
  • Contact access is metered in credits, and the public pricing FAQ states one credit per verified email reveal and ten credits per phone reveal, so spend rises with reveal volume and phone mix.
  • Starter, Pro, and Premium card prices shown as 37.45, 45.45, and 259.95 USD per month billed annually are promotional through July 31, 2026 against reference amounts of 49.90, 69.90, and 399.90 USD, so renewal modeling should use the reference figures unless a later offer is confirmed.
  • API, CSV enrichment, signals, and webhooks are plan features of Pro and above, so Free and Starter remain limited to basic prospecting and CRM-connected workflows.
  • SSO, advanced compliance, unlimited seats, dedicated success, and priority support sit on Scale, where credits, payment timing, term, and implementation costs require a quote and are not publicly fixed.

Research transparency

How this page was researched

A compact record of the evidence used, what was not tested, and which conclusions still need verification.

Official sources
6
Broad product review sources
7
Marketplace and app-store sources
0
Editorial sources
0
Latest evidence check
Jul 28, 2026
Research basis

Global Tool Radar generated this assessment from structured facts linked to public sources. No Global Tool Radar hands-on test is recorded in this page's research data. Any external hands-on assessment is identified separately and does not affect the Global Tool Radar score.

Conflict handling

Unresolved evidence is disclosed on the page; affected deterministic calculations and price schema are withheld when the conflict is blocking.

View research methodology
Verified findingsA permanent Free plan is available with 40 credits per month and no credit card required. No separate time-limited trial duration was publicly stated.
  • Credit-based subscription plans with a permanent free tier, public annual-billed paid tiers, configurable Scale pricing, included seats, and optional additional credits or seats.
  • Prospect search with filters for job title, industry, location, seniority, and company size Verified B2B email and phone contact data Company data, technology data, intent data, and buyer signals CRM enrichment, exports, field mapping, and record updates Chrome and Edge browser extension for LinkedIn, Sales Navigator, and company websites Native Salesforce, HubSpot, Pipedrive, Zoho CRM, Bullhorn, and Dynamics CRM integrations CSV enrichment and workflow automation API access from Pro upward AI-assisted recommendations and sales engagement capabilities
  • Free — USD 0 per month
  • Lusha offers Free, Starter, Pro, Premium, and Scale plans. The currently displayed paid-card amounts are annual-billed promotional rates through July 31, 2026; the cards also display crossed-out reference amounts. Credits are granted upfront on the annual paid cards. Additional credits can be added through account settings, while larger teams or configurable requirements move toward Scale.
Verification notes and unresolved itemsCurrent official pages show different phone-reveal credit consumption figures: the public pricing FAQ states 10 credits per revealed phone number, while current product documentation describes some phone-number reveal workflows at 5 credits. Buyers should confirm the applicable workflow-specific rate before sizing a credit purchase.
  • The official pricing page rendered plan-card pricing through a current success-state URL.
  • The adopted United States amounts are publicly displayed annual-billed summer-sale rates through July 31, 2026, alongside crossed-out reference amounts.
  • Public sources establish annual billing but do not establish a minimum contractual commitment for Starter, Pro, or Premium, so commitment terms are returned as not stated.
  • Scale has no public numeric price, payment schedule, minimum term, renewal term, or implementation amount.
Sources checked

Sources checked

Lusha source links

Trust Center | LushaLushaLevel A1Linked to 1 scored claimChecked Jul 28, 2026
Lusha Integrations - Connect Your CRMLusha DocsLevel A1Linked to 1 scored claimChecked Jul 28, 2026
Lusha's Key Features at a GlanceLusha DocsLevel A1Linked to 1 scored claimChecked Jul 28, 2026
How to upgrade your planLusha DocsLevel A1Linked to 3 scored claimsChecked Jul 28, 2026
Lusha Plans & PricingLushaLevel A1Linked to 5 scored claimsChecked Jul 28, 2026
Lusha | Smart Solutions for Every GTM Team, Powered by AILushaLevel A2Linked to 1 scored claimChecked Jul 28, 2026

FAQ

Lusha FAQ

Is there a free Lusha plan?

Yes. Free is a permanent $0 plan with up to 40 credits per month, one included seat, basic prospecting, browser-extension access, and CRM integrations.

How are Lusha credits used?

Credits are used to access contact data and selected workflows. The public pricing FAQ states one credit for a verified email reveal and 10 credits for a phone reveal; confirm workflow-specific phone rates because current product documentation also shows different phone-reveal consumption in some contexts.

Which plan includes API access?

API access is available on Pro plans and above.

Can unused credits roll over?

On monthly Pro, Premium, and Scale plans, unused credits can roll over up to twice the monthly allowance. Annual plans allocate a full-year pool upfront and unused credits do not carry into renewal.

Can a team add seats or credits?

Yes. Admins can add credits or seats through account settings; Pro is expandable up to 10 seats, Premium up to 25, and Scale has unlimited seats.

Popular comparisons

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