Same-subcategory comparison

CognismvsLusha

Compare buyer fit, pricing, capability depth, and purchase constraints within one buying category. A higher score is not a universal winner.

Comparison summary

How to choose

These conclusions apply to this subcategory and the buyer conditions shown here. They do not make one product universally better.

Cognism

Consider when

Sales development teams running targeted outbound prospecting
Revenue operations teams setting target markets, personas, and sales workflows

Check before choosing

Buyers requiring public self-service pricing or transparent month-to-month terms
Teams seeking a publicly stated single-seat or low-volume starter package

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Lusha

Consider when

Sales development teams conducting B2B outbound prospecting
Revenue operations teams enriching CRM data and automating data workflows

Check before choosing

Buyers that require flat, usage-unlimited contact-data access
Teams requiring API access on Free or Starter

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Comparison summary

Most material score differences

These are the stored dimension rationales returned with each score. They explain the buyer conditions behind the gap without speculating about hidden model reasoning.

Compliance and data provenance

15 pts

Cognism · 82/100: The facts state GDPR- and CCPA-aligned data practices and note that customers remain responsible for complying with applicable laws and regulations when using personal data supplied by the vendor, which supports compliance-minded procurement; the score is capped because the facts do not provide detailed provenance controls, audit artifacts, or legal coverage by geography.
Lusha · 67/100: Scale includes SSO, advanced compliance, dedicated success team, and priority support, which gives enterprise buyers a defined path for governance controls. The score remains moderate because the supplied facts do not describe data lineage, consent management, retention controls, or compliance certifications for the lower plans.

Enrichment workflow fit

11 pts

Cognism · 73/100: While CSV-based list enrichment is standard, automated CRM enrichment and bulk data delivery are restricted to separate standalone purchases or paid add-ons.
Lusha · 84/100: Database enrichment is supported via CSV uploads, automated workflows, and CRM integrations, with API access requiring at least a Pro plan subscription.

Data accuracy and freshness

10 pts

Cognism · 82/100: Pro includes on-demand mobile verification for selected high-priority prospects, and the platform centers on verified mobile contact data, which supports higher-confidence outreach for prioritized records; the facts do not establish validation scope for every field or a freshness SLA, so the score stays below a top-tier certainty level.
Lusha · 72/100: Verified B2B email and phone contact details are provided, but the lack of publicly verified update frequencies or accuracy guarantees means buyers must perform their own data testing.

Dimension	Cognism	Lusha
Category buying score	81Higher category-fit score	78
Rank	#1	#6
Context	Sales & CRM / Sales Intelligence Software	Sales & CRM / Sales Intelligence Software
Pricing and trial	Cognism sells its Sales Prospecting product through Standard and Pro packages with pricing tailored to the product, team setup, and intended use. Both published package cards state that five seats are included. Credits are included per seat for revealing, enriching, or exporting contacts, and additional credits can be…	Lusha offers Free, Starter, Pro, Premium, and Scale plans. The currently displayed paid-card amounts are annual-billed promotional rates through July 31, 2026; the cards also display crossed-out reference amounts. Credits are granted upfront on the annual paid cards. Additional credits can be added through account set…
Best for	Sales development teams running targeted outbound prospecting Revenue operations teams setting target markets, personas, and sales workflows Mid-market and enterprise GTM teams needing contact and company intelligence	Sales development teams conducting B2B outbound prospecting Revenue operations teams enriching CRM data and automating data workflows Marketing teams building ICP-based prospect audiences
Not for	Buyers requiring public self-service pricing or transparent month-to-month terms Teams seeking a publicly stated single-seat or low-volume starter package Organizations that need standalone API access without a Prospecting seat	Buyers that require flat, usage-unlimited contact-data access Teams requiring API access on Free or Starter Organizations that need public fixed pricing for enterprise-scale usage
Source check	89/100	90/100
Key features	B2B contact and company discovery Firmographic, technographic, and signal-based list building Account buying signals and buyer-intent prioritization Verified mobile contact data AI company research, persona building, and AI search	Prospect search with filters for job title, industry, location, seniority, and company size Verified B2B email and phone contact data Company data, technology data, intent data, and buyer signals CRM enrichment, exports, field mapping, and record updates Chrome and Edge browser extension for LinkedIn, Sales Navigator, and company websites
Cons	Public numeric pricing is unavailable, so total cost must be obtained through a sales quote. The published Standard and Pro packages each include five seats lower seat commitments are not publicly stated.	Credit consumption can make total cost depend heavily on contact-reveal and workflow volume. The public pricing page and product documentation show different phone-reveal credit figures for different contexts confirm the rate relevant to the intended workflow.
Company and contact data coverage	82The product supports B2B contact and company discovery, plus target account list building across firmographic, technographic, and signal-based filters, which gives broad prospecting coverage for GTM teams; the facts do not state public depth metrics or hard coverage limits, so the score reflects supported scope rather than a quantified dataset claim.	81The platform provides verified B2B email and phone contact data along with company, technology, and intent data, though total data access is constrained by the credit limits of the selected plan.
Data accuracy and freshness	82Pro includes on-demand mobile verification for selected high-priority prospects, and the platform centers on verified mobile contact data, which supports higher-confidence outreach for prioritized records; the facts do not establish validation scope for every field or a freshness SLA, so the score stays below a top-tier certainty level.	72Verified B2B email and phone contact details are provided, but the lack of publicly verified update frequencies or accuracy guarantees means buyers must perform their own data testing.
Search and segmentation precision	85Standard includes targeted list building with firmographic, technographic, and signal-based filters, and the product also supports AI search and persona building, which gives buyers precise segmentation tools for outbound targeting; the score is tempered because the facts do not state deeper query controls or exclusions beyond those named filters.	79Prospect search supports basic filtering by job title, industry, location, seniority, and company size, though more advanced custom segmentations are not detailed for the standard tiers.
Enrichment workflow fit	73While CSV-based list enrichment is standard, automated CRM enrichment and bulk data delivery are restricted to separate standalone purchases or paid add-ons.	84Database enrichment is supported via CSV uploads, automated workflows, and CRM integrations, with API access requiring at least a Pro plan subscription.
Intent and trigger usefulness	79The Pro package provides active buyer intent prioritization to target in-market accounts, whereas the Standard package is limited to basic signal-based filters.	75The platform includes intent data and buyer signals, and Pro adds signals and webhooks, which can support prioritization and trigger-based outreach. The score is moderate because the facts do not specify trigger types, scoring logic, freshness windows, or how actionable each signal is in a live sales process.
Compliance and data provenance	82The facts state GDPR- and CCPA-aligned data practices and note that customers remain responsible for complying with applicable laws and regulations when using personal data supplied by the vendor, which supports compliance-minded procurement; the score is capped because the facts do not provide detailed provenance controls, audit artifacts, or legal coverage by geography.	67Scale includes SSO, advanced compliance, dedicated success team, and priority support, which gives enterprise buyers a defined path for governance controls. The score remains moderate because the supplied facts do not describe data lineage, consent management, retention controls, or compliance certifications for the lower plans.
Prospecting workflow fit	86The product is built for sales prospecting workflows, includes five seats in both published packages, and supports CRM and sales-engagement integrations, browser prospecting, AI research, and prioritized outreach in Pro, which makes it a strong fit for outbound sales teams; the score is not higher because pricing is quote-based and several adjacent needs, such as CRM Enrichment and API access, are separately scoped.	85The product fits outbound prospecting because it combines verified contacts, a browser extension for LinkedIn, Sales Navigator, and company websites, and native CRM integrations with common sales systems. The score is high but not maximal because the facts do not establish pipeline outcomes, and some team-scale capabilities depend on choosing Pro, Premium, or Scale.
Full profile	Full profile	Full profile

Research basis

This page uses stored product facts, official evidence, and category scoring rationales. It is not an account-based hands-on test, and third-party user ratings are not folded into the category buying score.

Cognism: Fact confidence: 89% · Fact checked: 2026-07-28
Lusha: Fact confidence: 90% · Fact checked: 2026-07-28