Sales & CRM / Sales Dialer Software

Orum Review, Pricing, Pros & Cons

Orum is a sales calling performance system built around AI-assisted power and parallel dialing, live-connect optimization, CRM and sales-engagement integrations, and rep coaching.

Research by Global Tool Radar Research SystemEvidence checked: Jul 28, 2026AI-assisted · No Global Tool Radar hands-on testView research methodology

Buying snapshot

Quick buying snapshot

A compact view of who this tool fits, what it costs, and what to confirm before choosing it.

Best for
  • Phone-led SDR or BDR prospecting is a primary pipeline channel: Orum combines power, parallel, click-to-call, and one-off dialing with AI detection that skips voicemail and dial trees.
  • Distributed teams need a shared live calling environment: Salesfloor provides shared rooms, spotlighting, live listening, activity updates, chat, and leaderboards.
  • The sales stack already uses Salesforce, HubSpot, Outreach, Salesloft, Gong, or Apollo: Orum publishes direct integrations for these systems and can synchronize calling activity into connected workflows.
  • Global calling and richer AI workflows justify a higher edition: Ascend adds 160+ country and region coverage, up to ten parallel lines, enrichment credits, AI call summaries, Smart Lists, and advanced permissions.
Not for
  • The paid deployment has fewer than three seats: Both Launch and Ascend publish a three-seat minimum.
  • A public self-serve price is required before vendor contact: Both core editions require a tailored quote and no numeric plan price is published.
  • Monthly billing or a no-commitment purchase is mandatory: Public materials state annual billing, while the minimum commitment and cancellation terms for each quote are not stated.
  • The team expects the full AI Coaching suite or Webhooks in the base plan price: The full AI Coaching suite and Webhooks are listed as add-ons, even though Ascend includes selected coaching capabilities.
Pricing
  • Quote-based per-user packages with annual billing and a three-seat minimum
  • Launch · Requires quote · per user · custom quote · billed annually · minimum 3 seats
Free or trial access
  • No permanent free plan is advertised. A time-limited free trial is available and limited to 500 dials; its duration is not publicly stated.

Product scope

Product functionality and purchase scope

Orum is a calling performance platform sold through the Launch and Ascend editions. Its AI Dialer is the original core, while the exact paid packages also combine Salesfloor, analytics, call history, caller-ID intelligence, integrations, and plan-dependent coaching and conversation-acceleration capabilities.

Product checked: Jul 28, 2026

Functionality reviewed
  • Orum Launch edition
  • Orum Ascend edition
  • AI Dialer with click-to-call, power, parallel, and one-off dialing
  • Salesfloor collaboration, analytics and reporting, call recordings and history
  • Plan-included integrations, caller-ID intelligence, and conversation-acceleration features
  • Plan-dependent international calling, data enrichment, coaching, roles, and permissions
Non-target functionality excluded from scoring
  • Ascend Limited lighter-use seat add-on as a standalone plan
  • Full AI Coaching add-on entitlement beyond plan-included coaching features
  • Webhooks add-on
  • Scout by Orum, a separate waitlist product
  • Third-party CRM, SEP, data-provider, and carrier subscriptions
  • Implementation or professional-services pricing not included in the public plan ladder

Buying attributes

Comparable purchase facts

Structured facts selected for this software category and supported by the linked public evidence.

Public service-level agreement
Yes
View source
Supported dialing modes
click-to-call, power dialing, parallel dialing, one-off dialing
View source
Maximum parallel dialing linesLaunch
5 parallel lines
View source
Maximum parallel dialing linesAscend
10 parallel lines
View source
Local presence calling
Yes
View source
Answering-machine detection
Yes
View source
Voicemail drop
Yes
View source
Automatic CRM call loggingSalesforce, Gong, Salesloft, Apollo
Yes
View source
Caller ID and number reputation controls
Monitoring and remediation
View source
Outbound calling cost modelLaunch, Ascend
Unlimited
View source

Pricing plans

Orum pricing table

Pricing checked: Jul 28, 2026

Official factConfidence 93%3 linked sources

Launch and Ascend are the two current core editions. Both are priced per user, billed annually, require at least three seats, and have no public numeric price. Ascend Limited is an optional lighter-use seat for Ascend only. Full AI Coaching and Webhooks are optional add-ons available to both plans. Paid plans include unlimited dials, while the trial is capped at 500 dials.

Official pricing page
PlanPriceKey differencesBest for
LaunchOrum LaunchSupporting pricing evidence
  • Requires quote · per user · custom quote · billed annually · minimum 3 seats
  • Maximum parallel dialing lines: 5 parallel lines; per user.
  • Caller IDs: 5 caller IDs; per month.
Outbound teams establishing a shared calling practice that need unlimited dialing, up to five parallel lines, Salesfloor, analytics, and core caller-ID intelligence.
AscendOrum AscendSupporting pricing evidence
  • Requires quote · per user · custom quote · billed annually · minimum 3 seats
  • Maximum parallel dialing lines: 10 parallel lines; per user.
  • Caller IDs: 10 caller IDs; per user per month.
  • Data enrichment allowance: 200 credits; per month.
  • International calling coverage: 160+ countries and regions; availability and region-specific controls apply.
  • Advanced roles and permissions: Advanced administration controls.
Scaling or global outbound teams that need up to ten parallel lines, international calling, monthly enrichment credits, AI conversation acceleration, coaching, and advanced administration.

Plan upgrade triggers

Verified plan boundaries that can change the required edition.

Launch Ascend

Choose Ascend when the team needs more than five parallel lines, international calling, ten caller IDs per user monthly, enrichment credits, Smart Lists, AI call summaries, or advanced roles and permissions.

Supporting pricing evidence

Product scope

What is included, connected, or sold separately

Material capabilities are separated by their verified relationship to the target product.

Ascend Limited lighter-use seatAdd-on

This is a limited-calling seat type for non-full-time dialers, not a third core edition.

Plan: Launch: Unavailable · Ascend: Optional add-onAscend Limited
Full AI Coaching suite with Roleplay Agents, Scorecards, and Coaching PortalAdd-on

Ascend includes selected standard coaching capabilities, but the complete suite is separately listed as an add-on for all plans.

Plan: Launch: Optional add-on · Ascend: Optional add-onAI Coaching
Real-time WebhooksAdd-on

The pricing page lists Webhooks as an add-on available for all plans.

Plan: Launch: Optional add-on · Ascend: Optional add-onWebhooks
AI Dialer with click-to-call, power, parallel, and one-off dialingIncluded capability

The Dialer is Orum's original core, not a separate current pricing plan.

Plan: Launch: Included · Ascend: Included
Boost Connect and Number Temperature intelligenceIncluded capability

The comparison matrix includes both capabilities in both editions.

Plan: Launch: Included · Ascend: Included
Salesfloor shared calling rooms and live collaborationIncluded capability

Salesfloor has its own product page but is included in both Orum plan editions.

Plan: Launch: Included · Ascend: IncludedOrum Salesfloor
HubSpot list calling and prospect-data integrationNative integration

The official integration directory lists HubSpot as a direct Orum integration.

HubSpot
Salesforce call-list, activity, and field synchronizationNative integration

Orum is configured as a Salesforce Connected App and logs completed call tasks.

Salesforce
International calling to 160+ countries and regions on AscendPlan-dependent capability

The current plan matrix includes international calling only in Ascend.

Plan: Launch: Unavailable · Ascend: Included
Parallel dialing with plan-specific line limitsPlan-dependent capability

Launch supports up to five parallel lines; Ascend supports up to ten.

Plan: Launch: Included · Ascend: Included
Smart Lists and AI Call Summaries on AscendPlan-dependent capability

These expanded conversation-acceleration capabilities appear only in the Ascend column.

Plan: Launch: Unavailable · Ascend: Included
Scout phone-data agentsSeparate product

Scout is presented as a separately named product with a waitlist, not as a Launch or Ascend entitlement.

Scout by Orum

Scoring method

How the score is calculated

The score uses the category-specific buying dimensions below and their displayed weights.

This page is based on public product information, official sources, structured feature data, and multi-model AI evaluation. It is not a hands-on lab test unless explicitly stated.

Evidence confidence
85%
AI claim confidence
95%
Required-field evidence status
100%
Evidence freshness
66%
Field traceability
100%
Model agreement
86%
Why this confidence level
  • Evidence confidence uses source level and claim-to-source support; AI claim confidence is shown separately.
  • Required-field evidence status measures whether weighted required claims have evidence links; it does not mean every product behavior was independently verified.
  • 8 of 8 weighted claims have evidence links.
  • 10 A1 documentary official sources and 5 A2 official product sources are linked.
  • 4 independent review sources are retained, including 0 professional sources with an explicit hands-on method.
  • No weighted claim is past the review window.
  • No blocking evidence conflict was identified.
Dialing productivity modes25%
90

Orum supports click-to-call, power, parallel, and one-off dialing, with Launch allowing up to five parallel lines per user and Ascend allowing up to ten, so it covers multiple outbound dialing modes that matter for high-volume prospecting.

Connection quality and answer rates15%
79

Boost Connect, number-temperature intelligence, managed caller IDs, and AI detection of humans, screeners, voicemail, and dial trees give teams tools to prioritize likelier connects, though carrier spam labels remain outside guaranteed control.

Call automation efficiency12%
85

Voicemail drop together with automatic progression through non-connects and AI classification of humans, screeners, voicemail, and dial trees lets reps move past failed attempts with less manual intervention during parallel or power sessions.

Calling compliance controls12%
76

Account-wide DNC suppression, configurable area-code recording rules, and stated SOC 2 Type 2, ISO, and GDPR readiness provide usable control points, while customers remain responsible for consent, TCPA, DNC, and other applicable calling laws.

Recording, QA, and analytics12%
80

Analytics, call recordings, call history, and activity synchronization are included, and Ascend adds coaching and advanced administration, which supports review and QA workflows even though the full AI Coaching suite is an add-on.

Routing and queue management12%
57

Focuses on outbound progression and shared Salesfloor rooms rather than establishing advanced inbound queue routing or call distribution rules within the provided facts.

CRM logging workflow8%
75

Analytics, call history, and CRM activity synchronization support logging and follow-up in connected sales workflows, but the supplied facts do not specify deeper CRM write-back behaviors or exact supported CRM systems.

Operational reliability4%
67

Paid plans include unlimited dials and the platform offers core outbound calling features, but the commercial terms, minimum commitment, and implementation effort are not publicly stated, so operational predictability is only partially established.

Public review signals

Orum shows strong public user scores across G2, Capterra, TrustRadius, and SoftwareReviews.

Retained public aggregates for Orum include 4.6/5 on G2 from 788 reviews, 4.8/5 on Capterra from 4 reviews, 8.7/10 on TrustRadius from 47 reviews and ratings, and 7.9/10 on SoftwareReviews from 5 reviews. Commonly reported strengths on the retained pages include dialing efficiency, ease of use, and connection/connect-rate improvements; commonly reported concerns include a learning curve and occasional connection or review-depth limits, depending on source context.

Public review signals updated: Jul 28, 2026

Commonly reported strengths

  • G2 and TrustRadius commonly support dialing efficiency and more live conversations.
  • Capterra and G2 commonly reflect ease of use and helpful workflow fit.
  • SoftwareReviews and TrustRadius commonly surface productivity and outbound-calling effectiveness.

Commonly reported concerns

  • G2 and TrustRadius surface a learning curve or ramp-up for new users.
  • G2 and TrustRadius surface occasional connection or dialing-related issues.
  • SoftwareReviews indicates a small sample size relative to larger review sites.
G24.6/5
Review count
788 reviews
Source context
G2 Orum reviewsExact product
View sourceHistory baseline established: Jul 28, 2026
TrustRadius8.7/10
Reviews and ratings
47 reviews and ratings
Source context
TrustRadius Orum scoreExact product
View sourceHistory baseline established: Jul 28, 2026

Limited review signals

These ratings are retained for transparency but are not presented as representative buyer sentiment.

Capterra4.8/5

Insufficient sample · 4 reviews

Review count
4 reviews
Source context
Capterra Orum reviewsExact product
View sourceHistory baseline established: Jul 28, 2026
SoftwareReviews7.9/10

Insufficient sample · 5 reviews

Review count
5 reviews
Source context
SoftwareReviews Orum composite scoreExact product
View sourceHistory baseline established: Jul 28, 2026

Marketplace app signals

Marketplace app signals

These source-reported ratings describe a specific marketplace listing, integration, mobile app, or add-on. They do not automatically represent the complete software product.

Chrome Web Store4.6/5
Rating count
8 ratingsVery small sample — do not treat as representative
Evaluated scope
Add-on
HubSpot App Marketplace4.5/5
Rating count
10 ratings
Evaluated scope
Integration
Score79
Pricing modelQuote-based per-user packages with annual billing and a three-seat minimum
Use caseOutbound prospecting, Sales call coaching
Company sizeEnterprise
Structured tags

Orum tag profile

Company size
  • Enterprise
Business function
  • Sales development
Use case
  • Outbound prospecting
  • Sales call coaching
Platform
  • Built-in softphone
Integration ecosystem
  • Salesforce
  • Telephony and VoIP
  • HubSpot
Compliance requirement
  • Call recording consent
  • TCPA and Do Not Call compliance
  • GDPR and CCPA customer privacy
Key features

Orum core capabilities

  • Click-to-call, power, parallel, and one-off dialing
  • Up to five parallel lines on Launch and ten on Ascend
  • AI detection of humans, screeners, voicemail, and dial trees
  • Voicemail drop and automatic progression through non-connects
  • Unlimited dials on paid plans
  • Boost Connect, number-temperature intelligence, and managed caller IDs
Detailed strengths and purchase cautions
Pros

Why it is worth considering

  • Launch includes up to five parallel dialing lines per user and unlimited dials on paid plans, which supports higher-volume outbound calling without metering dials on paid plans.
  • Ascend increases the parallel dialing limit to ten lines per user and adds international calling to 160+ countries and regions, which supports teams with broader coverage needs.
  • Salesfloor shared rooms, live listening, chat, spotlighting, and activity feeds support manager visibility and rep coaching during live calling.
  • Analytics, call recordings, call history, and CRM activity synchronization support follow-up and performance review around calling activity.
Cons

What to confirm before buying

  • Pricing is quote-based, per-user, billed annually, and requires at least three seats, so small teams and buyers needing public self-serve pricing are not a fit.
  • The full AI Coaching suite is an add-on available to both plans, so buyers needing that suite included in base pricing need to check the add-on structure.
  • International calling and the highest parallel-line limit are on Ascend, so teams should confirm whether Launch covers their calling scope.
  • Customers remain responsible for applicable calling and recording laws, so compliance fit depends on the buyer's own policies and review process.

Multi-AI review

Cross-model buying perspectives

Multiple AI models assess this tool against the same buying criteria, so you can compare scores, confidence, fit, cautions, and final views.

AI assessment updated: Jul 28, 2026

Score comparisonGeminiGPTxAIRange
Dialing productivity modes9588887
Connection quality and answer rates85747811
Call automation efficiency9082848
Calling compliance controls85707415
Recording, QA, and analytics85847114
Routing and queue management60684226
CRM logging workflow80786614
Operational reliability75675817
Where models differ
  • Routing and queue management: 4268 (26-point range)
  • Operational reliability: 5875 (17-point range)
  • Calling compliance controls: 7085 (15-point range)
GeminiAI-assisted buyer perspective82

Orum serves outbound teams executing high-volume prospecting through parallel and power dialing integrated with a CRM, though buyers must evaluate quote-based annual billing and compliance responsibilities.

Review confidence
82/100
Model details
Strengths
  • The platform supports high-volume calling with up to five parallel lines on the Launch plan and up to ten parallel lines on the Ascend plan.
  • AI-driven detection filters out voicemail, screeners, and dial trees to accelerate live connections for sales representatives.
  • Salesfloor shared rooms enable managers and distributed teams to utilize live listening, chat, and spotlighting for real-time coaching.
Cautions
  • All core plans require a minimum of three seats and are billed annually without public numeric pricing, preventing self-serve or low-volume purchasing.
  • The full AI Coaching suite, Webhooks, and Ascend Limited seats are not included by default and require additional quote-based costs.
  • Advanced capabilities such as international calling to over 160 countries and regions and the maximum parallel-line limit require an upgrade to the Ascend plan.
GPTAI-assisted buyer perspective76

Orum fits outbound SDR and BDR teams that want AI-assisted power and parallel dialing, shared live-calling workflows, and CRM-linked activity tracking, with the main purchase checks being a three-seat minimum, annual billing, quote-based pricing, and plan fit for the needed line count or international coverage.

Review confidence
76/100
Model details
Strengths
  • Launch includes up to five parallel dialing lines per user and unlimited dials on paid plans, which supports higher-volume outbound calling without metering dials on paid plans.
  • Ascend increases the parallel dialing limit to ten lines per user and adds international calling to 160+ countries and regions, which supports teams with broader coverage needs.
  • Salesfloor shared rooms, live listening, chat, spotlighting, and activity feeds support manager visibility and rep coaching during live calling.
  • Analytics, call recordings, call history, and CRM activity synchronization support follow-up and performance review around calling activity.
Cautions
  • Pricing is quote-based, per-user, billed annually, and requires at least three seats, so small teams and buyers needing public self-serve pricing are not a fit.
  • The full AI Coaching suite is an add-on available to both plans, so buyers needing that suite included in base pricing need to check the add-on structure.
  • International calling and the highest parallel-line limit are on Ascend, so teams should confirm whether Launch covers their calling scope.
  • Customers remain responsible for applicable calling and recording laws, so compliance fit depends on the buyer's own policies and review process.
xAIAI-assisted buyer perspective70

Orum fits multi-seat outbound SDR and BDR teams that need power and parallel dialing with AI connect detection, CRM activity sync, and Salesfloor visibility, provided they can complete a quote process for annual per-user billing at a three-seat minimum and choose Launch or Ascend against parallel-line, international, and coaching-add-on requirements.

Review confidence
70/100
Model details
Strengths
  • Paid plans include unlimited dials with click-to-call, power, parallel, and one-off modes, so high-volume teams can run sustained outbound sessions without dial metering.
  • AI detection of humans, screeners, voicemail, and dial trees plus voicemail drop and automatic progression through non-connects can reduce rep time spent on unsuccessful attempts.
  • Salesfloor shared rooms with live listening, chat, spotlighting, and activity feeds give distributed managers real-time visibility during live calling blocks.
  • Account-wide DNC suppression and configurable area-code recording rules supply baseline calling and recording controls that teams can align to their outreach policies.
Cautions
  • Both Launch and Ascend require a custom quote, at least three seats, and annual billing, so solo buyers and teams that need public numeric pricing or guaranteed monthly billing cannot self-serve.
  • Full AI Roleplay Agents, AI Scorecards, and Coaching Portal are an add-on for both plans, so managers who need the complete coaching suite must budget an extra quote line.
  • International calling coverage, the ten-line parallel ceiling, monthly enrichment credits, and advanced roles require Ascend rather than Launch.
  • Carrier-controlled spam labels and caller-ID outcomes cannot be guaranteed even with number-temperature intelligence and managed caller IDs.

Research transparency

How this page was researched

A compact record of the evidence used, what was not tested, and which conclusions still need verification.

Official sources
15
Broad product review sources
4
Marketplace and app-store sources
2
Editorial sources
0
Latest evidence check
Jul 28, 2026
Research basis

Global Tool Radar generated this assessment from structured facts linked to public sources. No Global Tool Radar hands-on test is recorded in this page's research data. Any external hands-on assessment is identified separately and does not affect the Global Tool Radar score.

Conflict handling

No unresolved evidence conflict is currently recorded.

View research methodology
Verified findingsNo permanent free plan is advertised. A time-limited free trial is available and limited to 500 dials; its duration is not publicly stated.
  • Quote-based per-user packages with annual billing and a three-seat minimum
  • Click-to-call, power, parallel, and one-off dialing Up to five parallel lines on Launch and ten on Ascend AI detection of humans, screeners, voicemail, and dial trees Voicemail drop and automatic progression through non-connects Unlimited dials on paid plans Boost Connect, number-temperature intelligence, and managed caller IDs Salesfloor shared rooms, live listening, chat, spotlighting, and activity feeds Analytics, call recordings, call history, and CRM activity synchronization International calling to 160+ countries and regions on Ascend Account-wide DNC suppression and configurable recording controls
  • Requires quote in USD per user, billed annually, with a 3-seat minimum
  • Launch and Ascend are the two current core editions. Both are priced per user, billed annually, require at least three seats, and have no public numeric price. Ascend Limited is an optional lighter-use seat for Ascend only. Full AI Coaching and Webhooks are optional add-ons available to both plans. Paid plans include unlimited dials, while the trial is capped at 500 dials.
Verification notes and unresolved itemsThe current public plan ladder was checked through its expanded comparison matrix.
  • Launch and Ascend are the only exact-target core editions retained.
  • Ascend Limited is an Ascend-only add-on seat
  • full AI Coaching and Webhooks are add-ons
  • Scout is a separate waitlist product.

Sources checked

Orum source links

FAQ

Orum FAQ

What are Orum's current core plans?

Launch and Ascend are the current core editions. Both are quote-based, per-user packages billed annually with a three-seat minimum.

Does Orum publish a numeric price?

No current numeric plan price is public. The pricing page routes both Launch and Ascend to a tailored pricing request.

Is Orum's Dialer a separate package?

The AI Dialer is the original core of the Orum platform. It is not presented as a separate plan in the current Launch and Ascend ladder.

Are dials metered on paid plans?

No. Orum states that paid plans have unlimited dials. The free trial is limited to 500 dials.

What is the difference between Launch and Ascend?

Launch supports up to five parallel lines and five caller IDs per month. Ascend supports up to ten lines, ten caller IDs per user monthly, international calling, 200 enrichment credits monthly, broader AI workflows, coaching, and advanced permissions.

Is Ascend Limited a standalone plan?

No. Orum lists Ascend Limited as an add-on available only for Ascend, designed for non-full-time dialers with limited calling and access to Ascend features.

Is AI Coaching included?

Selected coaching capabilities are included in Ascend, while the full suite of AI Roleplay Agents, AI Scorecards, and Coaching Portal is listed as an add-on available to both plans.

Does Orum support compliance controls?

Orum documents account-wide DNC suppression, configurable area-code recording rules, SOC 2 Type 2, ISO certifications, and GDPR readiness. Customers remain responsible for applicable calling and recording laws.

Popular comparisons

Common Orum comparisons

Only high-scoring and nearby tools from the same subcategory are shown, avoiding comparisons between unrelated use cases.