- You acquire leads from multiple forms, vendors, affiliates, or media sources: LeadConduit captures leads in real time, normalizes and validates them, applies rules, and routes qualified records to downstream systems.
- You need rule-based purchase and sale pricing for lead operations: The product supports source- or buyer-provided pricing and configurable rules for purchase and sale prices.
- You must deliver leads into several CRMs, call centers, partners, or custom endpoints: LeadConduit provides pre-built integrations, field mapping, and configurable custom delivery steps.
Sales & CRM / Lead Management Software
LeadConduit Review, Pricing, Pros & Cons
LeadConduit is lead optimization software that captures leads from multiple sources, enhances and filters them with rules, distributes qualified records to buyers or CRMs, and reports on outcomes.
Research by Global Tool Radar Research SystemEvidence checked: Jul 28, 2026AI-assisted · No Global Tool Radar hands-on testView research methodology
Buying snapshot
Quick buying snapshot
A compact view of who this tool fits, what it costs, and what to confirm before choosing it.
- You need a CRM or long-term system of record: LeadConduit is lead-processing software rather than long-term storage, and official terms permit deletion of leads older than 100 days.
- You require a predictable flat subscription with a fully public total cost: Base cost changes with transaction volume and workflow events, add-ons are separately metered, and Pro requires a custom quote.
- You require public contract, payment, implementation, and support-SLA terms before evaluation: Current public sources do not establish these commercial terms for the exact LeadConduit offer.
- Tiered usage-based pricing per LeadConduit transaction for Base; custom quote for Pro; optional third-party add-ons billed separately per use.
- LeadConduit Pro · Requires quote · custom quote
- Permanent free plan: not publicly stated. Time-limited free trial: not publicly stated.
Product scope
Product functionality and purchase scope
This profile evaluates LeadConduit Base and LeadConduit Pro as ActiveProspect's real-time lead processing, qualification, pricing, and routing product.
Product checked: Jul 28, 2026
- LeadConduit Base edition
- LeadConduit Pro edition
- LeadConduit flows, rules, reporting, feedback, exports, integrations, and delivery operations
- TrustedForm as a separately priced ActiveProspect product
- SuppressionList as a separately priced ActiveProspect product
- LeadsBridge and other ActiveProspect products
- Third-party validation and enrichment services and their provider fees
- Professional services, custom implementation, and negotiated contract terms
Pricing plans
LeadConduit pricing table
Pricing checked: Jul 28, 2026
Official factConfidence 91%2 linked sources
LeadConduit Base charges for billable lead events using five volume tiers from $0.15 to $0.05 per transaction. Most delivered leads create an inbound and an outbound transaction. Pro adds real-time bidding and TrustedForm-based decisioning at custom pricing. Marketplace add-ons have separate per-use charges, while customer-credential integrations can also generate standard LeadConduit transactions and separate provider invoices.
Official pricing pagePlanPriceKey differencesBest for
LeadConduit BaseSupporting pricing evidence
- $0.15 USD · per transaction · First 1,000 transactions · usage based · First 1,000 transactions in monthly volume
- $0.12 USD · per transaction · Next 40,000 transactions · usage based · Next 40,000 transactions in monthly volume
- $0.10 USD · per transaction · Next 50,000 transactions · usage based · Next 50,000 transactions in monthly volume
- $0.06 USD · per transaction · Next 400,000 transactions · usage based · Next 400,000 transactions in monthly volume
- $0.05 USD · per transaction · 500,000 or more transactions · usage based · 500,000 or more transactions in monthly volume
- Conversion feedback: Send conversion or return data back to lead sources; Included at no additional cost.
- Firehose: Stream real-time event data to an Amazon S3 bucket; Included at no additional cost.
LeadConduit ProSupporting pricing evidence
- Requires quote · custom quote
- Real-time bidding: Advanced lead-buying optimization; LeadConduit Pro.
- TrustedForm-based decisioning: Decisioning in ping and post flows; LeadConduit Pro; TrustedForm usage is separately priced.
Plan upgrade triggers
Verified plan boundaries that can change the required edition.
Upgrade when real-time bidding or TrustedForm-based decisioning in ping and post flows is required.
Supporting pricing evidenceProduct scope
What is included, connected, or sold separately
Material capabilities are separated by their verified relationship to the target product.
Optional validation and enrichment marketplace add-onsAdd-on
Available to LeadConduit customers and billed separately per use.
Plan: LeadConduit Base: Optional add-on · LeadConduit Pro: Optional add-onThird-party marketplace services
Custom reports and CSV lead-data exportIncluded capability
Reports summarize lead statistics; lead data can be exported as CSV.
Flow, source, and delivery-step volume capsIncluded capability
Controls accepted or delivered lead volume across multiple time intervals.
Real-time lead capture, validation, filtering, and routingIncluded capability
Core LeadConduit workflow across sources, rules, and destinations.
Rules-based lead purchase and sale pricingIncluded capability
Supports internal rules and source- or buyer-provided prices.
Conversion and return feedbackPlan-dependent capability
Explicitly included at no additional cost in Base; current public pricing does not state the Pro entitlement separately.
Plan: LeadConduit Base: Included · LeadConduit Pro: Not verified
Real-time biddingPlan-dependent capability
Listed as an advanced LeadConduit Pro capability.
Plan: LeadConduit Base: Not verified · LeadConduit Pro: Included
Real-time event streaming to Amazon S3Plan-dependent capability
Explicitly included at no additional cost in Base; Pro entitlement is not separately stated.
Plan: LeadConduit Base: Included · LeadConduit Pro: Not verifiedAmazon S3
TrustedForm-based decisioning in ping and post flowsPlan-dependent capability
The decisioning capability is in Pro, while TrustedForm itself and its usage are separately priced.
Plan: LeadConduit Base: Not verified · LeadConduit Pro: IncludedTrustedForm
SuppressionList duplicate and list checksSeparate product
A separate ActiveProspect product with separate per-query pricing, despite its LeadConduit integration.
SuppressionList
TrustedForm consent certification and insightsSeparate product
A separate ActiveProspect product that can supply decision data to LeadConduit.
TrustedForm
Pre-built and custom CRM and destination connectionsThird-party integration
Pre-built integrations and customizable delivery steps connect LeadConduit to external systems.
CRM, dialer, marketing automation, and custom endpoint ecosystem
Scoring method
How the score is calculated
The score uses the category-specific buying dimensions below and their displayed weights.
This page is based on public product information, official sources, structured feature data, and multi-model AI evaluation. It is not a hands-on lab test unless explicitly stated.
- Evidence confidence
- 85%
- AI claim confidence
- 93%
- Required-field evidence status
- 100%
- Evidence freshness
- 66%
- Field traceability
- 100%
- Model agreement
- 94%
Why this confidence level
- Evidence confidence uses source level and claim-to-source support; AI claim confidence is shown separately.
- Required-field evidence status measures whether weighted required claims have evidence links; it does not mean every product behavior was independently verified.
- 8 of 8 weighted claims have evidence links.
- 10 A1 documentary official sources and 1 A2 official product sources are linked.
- 2 independent review sources are retained, including 0 professional sources with an explicit hands-on method.
- No weighted claim is past the review window.
- No blocking evidence conflict was identified.
Lead routing and SLA control20%
82Rules-driven delivery to buyers, CRMs, or custom endpoints plus flow-, source-, and delivery-step volume caps provide routing control, though formal external SLA commitments are not publicly established.
Lead qualification and scoring18%
82The platform handles real-time rules-based acceptance and filtering, but advanced qualifications such as real-time bidding and TrustedForm-based decisioning require upgrading to the custom-quoted Pro plan.
Lead capture and enrichment15%
87LeadConduit supports real-time lead capture, validation, normalization, enhancement, and filtering, which gives it broad front-end lead processing coverage; the score is not higher because the facts also show separate third-party add-on costs and do not establish every possible enrichment source or storage pattern.
Lead nurture and follow-up workflows15%
32The product centers on capture, qualification, and distribution rather than multi-step nurture or follow-up campaign sequences, so ongoing nurture automation is outside its primary design.
Sales handoff visibility12%
76LeadConduit provides conversion and return feedback, custom reports, lead-event tracing, and CSV exports, which can make handoff outcomes visible across systems; the score is moderated because the facts do not establish a full shared sales workspace or CRM-style deal visibility.
Lead data quality controls10%
86LeadConduit supports validation, normalization, enhancement, filtering, and flow-, source-, and delivery-step volume caps, which directly help control lead quality and throughput; the score is tempered because long-term storage is not intended and retention is limited to the stated deletion window.
Lead performance analytics10%
76Users can build custom reports, export CSVs, and stream event data via Firehose, though long-term analytical trends require external database storage due to the 100-day retention policy.
Public review signals
Ratings and themes reported by public review sites
The strongest retained user signal is lead-flow customization and source tracking; the main concern visible in retained context is occasional filter failure noted on G2.
Public review signals updated: Jul 28, 2026
Commonly reported strengths
- Lead-flow customization and lead filtering are repeatedly supported on G2, and source tracking is surfaced on GetApp.
Commonly reported concerns
- Occasional duplicate-filter or filter-failure issues are visible on G2.
G24.5/5
- Review count
- 11 reviews
- Source context
- G2 LeadConduit reviewsExact product
Limited review signals
These ratings are retained for transparency but are not presented as representative buyer sentiment.
GetApp4/5
Insufficient sample · 1 review
- Review count
- 1 review
- Source context
- GetApp LeadConduit reviewsExact product
LeadConduit tag profile
Business function
- Revenue operations
- Marketing operations
- Sales development
Use case
- Lead capture and routing
- Contact data enrichment
Integration ecosystem
- Salesforce
- HubSpot
- Marketing automation
LeadConduit core capabilities
- Real-time lead capture, validation, normalization, enhancement, filtering, and routing
- Rules-based acceptance, delivery, purchase pricing, and sale pricing
- Pre-built and custom inbound and outbound integrations
- Conversion and return feedback
- Custom reports, lead-event tracing, and CSV exports
- Flow-, source-, and delivery-step volume caps
Detailed strengths and purchase cautions
Why it is worth considering
- The platform supports real-time multi-source lead capture, normalization, enhancement, and filtering before routing to external CRMs, dialers, or partner endpoints.
- Rules-based logic enables automated decisions for lead acceptance, delivery, and dynamic purchase or sale pricing.
- Inbound and outbound feedback loops are supported via conversion and return feedback to original lead sources alongside real-time data streaming to Amazon S3.
What to confirm before buying
- Transaction volume fees can accumulate quickly because a typical delivered lead generates at least one inbound and one outbound transaction fee.
- LeadConduit is not designed for long-term lead storage, as record storage is subject to deletion after 100 days.
- Third-party validation and enrichment services through marketplace add-ons or custom credentials incur separate per-use charges or provider fees beyond base platform rates.
Multi-AI review
Cross-model buying perspectives
Multiple AI models assess this tool against the same buying criteria, so you can compare scores, confidence, fit, cautions, and final views.
AI assessment updated: Jul 28, 2026
Score comparisonGPTGeminixAIRange
Lead routing and SLA control7885847
Lead qualification and scoring91807615
Lead capture and enrichment8885883
Lead nurture and follow-up workflows3530325
Sales handoff visibility7480746
Lead data quality controls8685861
Lead performance analytics7275808
- Lead qualification and scoring: 76–91 (15-point range)
- Lead performance analytics: 72–80 (8-point range)
- Lead routing and SLA control: 78–85 (7-point range)
GPTAI-assisted buyer perspective75
LeadConduit fits teams that need to capture, validate, enrich, score by rules, and route leads in real time, especially when they also need feedback loops to sources and reporting on outcomes. The main tradeoff is transaction-based pricing and separate charges for add-ons or certain third-party services, while Pro-only bidding and TrustedForm decisioning require a quote.
- Review confidence
- 75/100
Model details
- Strengths
- LeadConduit Base supports real-time lead intake, validation, normalization, enhancement, filtering, and routing, which matches operational lead processing workflows.
- LeadConduit Base includes conversion feedback and firehose streaming to Amazon S3 at no additional cost, which can support source feedback and downstream event use cases.
- LeadConduit Pro adds real-time bidding and TrustedForm-based decisioning in ping and post flows, which can support more advanced lead-buying workflows.
- Cautions
- LeadConduit Base uses transaction-based pricing, and a typical delivered lead can create inbound and outbound transactions, so usage can exceed lead count.
- Marketplace add-ons are billed separately per use, and integrations using customer credentials can also create separate provider invoices.
- LeadConduit is not intended for long-term storage, and lead records may be deleted after 100 days.
GeminiAI-assisted buyer perspective74
LeadConduit is a transactional, real-time lead optimization platform designed to capture, validate, and route leads from multiple sources to CRMs or partners, requiring buyers to closely manage the usage-based cost structure and the 100-day data retention limit.
- Review confidence
- 74/100
Model details
- Strengths
- The platform supports real-time multi-source lead capture, normalization, enhancement, and filtering before routing to external CRMs, dialers, or partner endpoints.
- Rules-based logic enables automated decisions for lead acceptance, delivery, and dynamic purchase or sale pricing.
- Inbound and outbound feedback loops are supported via conversion and return feedback to original lead sources alongside real-time data streaming to Amazon S3.
- Cautions
- Transaction volume fees can accumulate quickly because a typical delivered lead generates at least one inbound and one outbound transaction fee.
- LeadConduit is not designed for long-term lead storage, as record storage is subject to deletion after 100 days.
- Third-party validation and enrichment services through marketplace add-ons or custom credentials incur separate per-use charges or provider fees beyond base platform rates.
xAIAI-assisted buyer perspective74
LeadConduit fits lead buyers and revenue operations teams that need real-time multi-source intake, rules-based qualification and filtering, and distribution to CRMs or partners on usage-based transaction pricing, provided they accept dual inbound/outbound billing per delivered lead and do not treat the product as a CRM or long-term store.
- Review confidence
- 74/100
Model details
- Strengths
- Real-time capture supports validation, normalization, enhancement, and rules-based filtering before leads are accepted or routed to buyers or systems.
- Rules control acceptance, delivery, purchase pricing, and sale pricing, with flow-, source-, and delivery-step volume caps for operational control.
- Pre-built and custom inbound and outbound integrations plus conversion and return feedback let operators close the loop with sources and destinations.
- Base pricing tiers scale from $0.15 down to $0.05 per transaction at higher monthly volumes, with Firehose and conversion feedback included on Base at no additional LeadConduit charge.
- Cautions
- A typical delivered lead creates both an inbound and an outbound transaction, so billable volume can exceed lead count and Automated Retry adds another transaction fee.
- Marketplace enrichment or validation add-ons and customer-credential integrations are billed separately per use and can generate additional provider invoices beyond Base rates.
- The product is not intended for long-term storage and lead records may be deleted after 100 days, so it cannot serve as a permanent system of record.
- Pro real-time bidding and TrustedForm-based decisioning require a custom quote, with TrustedForm usage priced separately and public contract, payment, and SLA terms not established.
Research transparency
How this page was researched
A compact record of the evidence used, what was not tested, and which conclusions still need verification.
- Official sources
- 11
- Broad product review sources
- 2
- Marketplace and app-store sources
- 0
- Editorial sources
- 0
- Latest evidence check
- Jul 28, 2026
Research basis
Global Tool Radar generated this assessment from structured facts linked to public sources. No Global Tool Radar hands-on test is recorded in this page's research data. Any external hands-on assessment is identified separately and does not affect the Global Tool Radar score.
Conflict handlingNo unresolved evidence conflict is currently recorded.
View research methodologyVerified findingsPermanent free plan: not publicly stated. Time-limited free trial: not publicly stated.
- Tiered usage-based pricing per LeadConduit transaction for Base; custom quote for Pro; optional third-party add-ons billed separately per use.
- Real-time lead capture, validation, normalization, enhancement, filtering, and routing Rules-based acceptance, delivery, purchase pricing, and sale pricing Pre-built and custom inbound and outbound integrations Conversion and return feedback Custom reports, lead-event tracing, and CSV exports Flow-, source-, and delivery-step volume caps Real-time bidding and TrustedForm-based decisioning in Pro
- $0.05 per transaction at 500,000 or more monthly transactions
- LeadConduit Base charges for billable lead events using five volume tiers from $0.15 to $0.05 per transaction. Most delivered leads create an inbound and an outbound transaction. Pro adds real-time bidding and TrustedForm-based decisioning at custom pricing. Marketplace add-ons have separate per-use charges, while customer-credential integrations can also generate standard LeadConduit transactions and separate provider invoices.
Verification notes and unresolved itemsOfficial sources establish LeadConduit Base and Pro as exact-product editions.
- Base transaction tiers and Pro's quote route are verified, but payment timing, commitment, renewal, minimum purchase, implementation price, support SLA, and trial availability are not publicly stated.
- ActiveProspect's current pricing guidance distinguishes standard integrations from marketplace add-ons: standard integration events count as LeadConduit transactions, while marketplace add-ons are billed separately per use without an additional LeadConduit transaction fee.
- TrustedForm and SuppressionList are separate ActiveProspect products even when used inside LeadConduit workflows.
Sources checked
LeadConduit source links
Lead PricingActiveProspect SupportLevel A1Linked to 1 scored claimChecked Jul 28, 2026
ActiveProspect Product GlossaryActiveProspect SupportLevel A1Linked to 4 scored claimsChecked Jul 28, 2026
Volume CapsActiveProspect SupportLevel A1Linked to 1 scored claimChecked Jul 28, 2026
ActiveProspect Terms of ServiceActiveProspectLevel A1Linked to 0 scored claimsChecked Jul 28, 2026
Data Security in LeadConduitActiveProspect SupportLevel A1Linked to 0 scored claimsChecked Jul 28, 2026
Exporting Lead Data From LeadConduitActiveProspect SupportLevel A1Linked to 1 scored claimChecked Jul 28, 2026
LeadConduit Reports OverviewActiveProspect SupportLevel A1Linked to 1 scored claimChecked Jul 28, 2026
LeadConduit Outbound Steps ExplainedActiveProspect SupportLevel A1Linked to 1 scored claimChecked Jul 28, 2026
FAQ
LeadConduit FAQ
How is LeadConduit Base priced?
Base uses five volume tiers from $0.15 per transaction for the first 1,000 monthly transactions to $0.05 at 500,000 or more.
What counts as a LeadConduit transaction?
A billable transaction occurs when a lead enters or leaves an account or LeadConduit communicates with an external service; a typical delivered lead creates inbound and outbound transactions.
What does LeadConduit Pro add?
Pro adds real-time bidding and TrustedForm-based decisioning in ping and post flows; its price is available only by contacting sales.
Are third-party validation and enrichment services included?
No. Marketplace add-ons are optional and billed separately per use; integrations using customer credentials may also involve separate service-provider charges.
Is LeadConduit a CRM or long-term lead database?
No. It processes, validates, enriches, and routes leads to systems such as CRMs, while official terms say it is not intended for long-term storage.
Popular comparisons
Common LeadConduit comparisons
Only high-scoring and nearby tools from the same subcategory are shown, avoiding comparisons between unrelated use cases.