Global Tool Radar

Sales & CRM / Lead Management Software

LeadSquared Review, Pricing, Pros & Cons

LeadSquared is sales CRM software for capturing inbound inquiries, scoring and qualifying leads, distributing them to the right representatives, and tracking follow-up through conversion.

Research by Global Tool Radar Research SystemEvidence checked: Jul 28, 2026AI-assisted · No Global Tool Radar hands-on testView research methodology
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Buying snapshot

Quick buying snapshot

A compact view of who this tool fits, what it costs, and what to confirm before choosing it.

Best for
  • You manage high volumes of inbound inquiries across complex conversion journeys: LeadSquared is designed around rapid lead capture, scoring, routing, follow-up, and conversion rather than only account-centric CRM
  • Your organization combines inside and field sales: The product supports prioritized lead queues, automated outreach, mobile field workflows, GPS check-ins, route planning, and offline work
More buying conditions
  • You need configurable lead capture and qualification: Official documentation covers forms, landing pages, CSV import, APIs, third-party sources, custom fields, scoring, and prioritization
  • You operate in education, financial services, healthcare, real estate, or another high-volume vertical: LeadSquared provides vertical workflows for these long-cycle, inquiry-heavy sales environments
Not for
  • You need simple self-service checkout with fully fixed total cost: Final pricing depends on users and modules, and order-form terms, implementation fees, minimum seats, and numeric add-on rates are not fully public
  • You primarily need account-centric B2B relationship management: LeadSquared positions the Sales CRM around high-volume inquiry management and may run alongside an existing account system of record
More buying conditions
  • You require phone support on the lower Sales Pro edition: The official plan support matrix lists web and email support for Sales Pro but not phone support
  • You need every optional capability included in the base subscription: The pricing comparison marks several capabilities as optional add-ons, and premium support is separately billed
Pricing
  • Per-user monthly rates billed annually, with final proposals varying by users and modules
  • Sales Pro · 60 · per user · per month · billed annually
Free or trial access
  • No permanent free plan was verified. An official Sales CRM free-account signup is available without a credit card, but the current trial duration is not stated.

Product scope

Product functionality and purchase scope

This profile evaluates LeadSquared's Sales CRM for high-volume lead capture, qualification, routing, sales automation, field sales, pipeline tracking, and analytics, using the Sales Pro and Sales Super editions.

Product checked: Jul 28, 2026

Functionality reviewed
  • LeadSquared Sales CRM
  • Sales Pro
  • Sales Super
  • Sales CRM web and mobile workflows
Non-target functionality excluded from scoring
  • LeadSquared Marketing Automation plans
  • LeadSquared Service CRM
  • separately purchased optional add-ons
  • premium support

Pricing plans

LeadSquared pricing table

Pricing checked: Jul 28, 2026

Official factConfidence 82%3 linked sources

Sales Pro and Sales Super have public per-user monthly rates billed annually. Final pricing can vary with users, modules, industry, and workflow, while the exact subscription term, minimum seats, renewal terms, implementation fees, and numeric add-on rates are set or confirmed through the sales process and order form.

Official pricing page
PlanPriceKey differencesBest for
Sales ProSupporting pricing evidence
  • 60 · per user · per month · billed annually
  • Contacts: Unlimited contacts.
  • Storage allowance: 2 GB base plus 20 MB per user storage.
  • Permission templates: 7 permission templates.
  • Build-your-own reports: 2 per user custom reports.
  • Webhooks: 3 webhooks.
  • Support channels: Web and email support; phone support not included; Standard support.
High-volume sales teams that need lead routing, workflow automation, reporting, mobile CRM, and web or email support
Sales SuperSupporting pricing evidence
  • 100 · per user · per month · billed annually
  • Contacts: Unlimited contacts.
  • Storage allowance: 10 GB base plus 20 MB per user storage.
  • Permission templates: Unlimited permission templates.
  • Build-your-own reports: 5 per user custom reports.
  • Webhooks: 30 webhooks.
  • Workflow automation: Unlimited.
  • Support channels: Web, email, and phone support; Standard support.
Larger or more complex sales teams that need higher limits, advanced permissions, unlimited workflow automation, and phone support

Plan upgrade triggers

Verified plan boundaries that can change the required edition.

Sales Pro Sales Super

Need phone support, unlimited permission templates or workflow automation, greater storage, more custom reports, or more webhooks

Supporting pricing evidence
License calculator

License cost scenarios

Adjust the license quantity to compare public recurring rates across the available plans.

PlanPriceMonthly equivalent12-month license-rate estimate
Sales Probilled annually60.00 / user / month300.003600.00

License-rate calculation only. It excludes implementation, migration, training, support, taxes, add-ons, usage charges, and negotiated discounts unless they are explicitly included in the displayed public rate.

What is included, connected, or sold separately

Product scope

What is included, connected, or sold separately

Material capabilities are separated by their verified relationship to the target product.

Premium supportAdd-on

Available at additional cost and billed separately from the subscription.

LeadSquared Premium Support
Official source
Basic and advanced lead distributionIncluded capability

Included for Sales Pro and Sales Super.

Official source
Lead capture and lifecycle managementIncluded capability

Included across the Sales CRM plan comparison.

Official source
Lead quality and engagement scoringIncluded capability

Directly documented for lead qualification and prioritization.

Official source
Mobile CRM and field-sales workflowsIncluded capability

Both editions include mobile lead, activity, task, and field-sales functions.

Official source
Pipeline and opportunity managementIncluded capability

Exact Sales CRM scope.

Official source
Role-based access, audit logs, 2FA, and security controlsIncluded capability

Product-wide controls are documented, but some individual security features vary by plan.

Official source
Workflow automation and process designIncluded capability

Both editions include workflow automation; Sales Super lists unlimited workflow automation.

Official source
Gmail and Outlook email integrationNative integration

Official pricing and integration pages document the connection.

Gmail and Microsoft Outlook
Official source
Salesforce system-of-record integrationNative integration

The product page states that LeadSquared can integrate with an existing enterprise CRM system of record.

Salesforce
Official source
Phone supportPlan-dependent capability

The official plan support matrix explicitly differs by edition.

Plan: Sales Pro: Unavailable · Sales Super: Included
Official source
LeadSquared Marketing AutomationSeparate product

Has its own Marketing Pro and Marketing Super plan ladder and is excluded from Sales CRM pricing.

LeadSquared Marketing Automation
Official source
How the score is calculated

Scoring method

How the score is calculated

The score uses the category-specific buying dimensions below and their displayed weights.

This page is based on public product information, official sources, structured feature data, and multi-model AI evaluation. It is not a hands-on lab test unless explicitly stated. Confidence percentages describe our research indicators, not the probability that a claim is true or a measured accuracy rate.

Evidence confidence
85%
AI claim confidence
89%
Required-field evidence status
100%
Evidence freshness
34%
Field traceability
100%
Model agreement
92%
Why this confidence level
  • Evidence confidence uses source level and claim-to-source support; AI claim confidence is shown separately.
  • Required-field evidence status measures whether weighted required claims have evidence links; it does not mean every product behavior was independently verified.
  • 8 of 8 weighted claims have evidence links.
  • 7 A1 documentary official sources and 4 A2 official product sources are linked.
  • 6 independent review sources are retained, including 0 professional sources with an explicit hands-on method.
  • 5 weighted claims are past the review window.
  • No blocking evidence conflict was identified.
Lead routing and SLA control20%
80

Rule-based lead distribution and assignment are directly supported, and that is a strong fit for teams managing speed-to-lead and ownership handoffs, but explicit SLA timers, escalation rules, and exception handling are not established in the supplied facts.

Lead qualification and scoring18%
88

Includes built-in lead quality evaluations, user-engagement tracking, and AI-assisted prioritization to identify highly active prospects.

Lead capture and enrichment15%
85

Supports multi-channel capture across forms, landing pages, imports, APIs, and third-party platforms, though automated external third-party data enrichment tools are not detailed in the standard plans.

Lead nurture and follow-up workflows15%
83

Workflow automation, no-code process design, tasks, and automated follow-up support nurture sequences after capture, and Sales Super includes unlimited workflow automation while Sales Pro buyers should confirm automation volume against their process design.

Sales handoff visibility12%
76

Opportunity, activity, task, and pipeline management provide visibility into lead progression and sales handoff states, but the facts do not establish specialized handoff dashboards or cross-team visibility controls that would raise the score further.

Lead data quality controls10%
69

Permission templates, audit logs, APIs, webhooks, and application development tools support governance and data handling controls, but the facts also show plan limits on permission templates and webhooks in Sales Pro, which keeps the score moderate rather than high.

Lead performance analytics10%
71

Sales Pro includes build-your-own reports with a limit of 2 per user, while Sales Super increases that to 5 per user, so analytics are present but bounded by plan-specific reporting limits rather than broad unlimited reporting.

Public review signals

LeadSquared’s verified public ratings range from 4.0/5 to 4.5/5 on major review sites, with TrustRadius reporting 7.6/10.

Retained public aggregates show LeadSquared at 4.5/5 on G2 Sales CRM from 295 reviews, 4.3/5 on Capterra from 167 reviews, 7.6/10 on TrustRadius from 103 reviews and ratings, 4.0/5 on PeerSpot from 13 reviews, and 5.0/5 on SourceForge from 1 review and rating. G2’s product family also includes a separate LeadSquared Marketing Automation profile, so only the Sales CRM record was retained for G2.

Public review signals updated: Jul 28, 2026

Commonly reported strengths

  • G2 LeadSquared Sales CRM and TrustRadius both visibly surface ease of use and lead-management workflow strengths.
  • PeerSpot and SourceForge reviews describe LeadSquared as useful for automation and managing leads/processes.

Commonly reported concerns

  • G2 LeadSquared Sales CRM and TrustRadius reviews both visibly mention performance or pricing-related concerns.
  • PeerSpot reviews note cost and reporting/scalability improvement areas.
Capterra4.3/5
Review count
167 reviews
Source context
Capterra LeadSquaredExact product
View sourceHistory baseline established: Jul 28, 2026
G24.5/5
Review count
295 reviews
Source context
G2 LeadSquared Sales CRMExact product
View sourceHistory baseline established: Jul 28, 2026
PeerSpot4/5
Review count
13 reviews
Source context
PeerSpot LeadSquaredExact product
View sourceHistory baseline established: Jul 28, 2026
TrustRadius7.6/10
Reviews and ratings
103 reviews and ratings
Source context
TrustRadius LeadSquaredExact product
View sourceHistory baseline established: Jul 28, 2026

Limited review signals

These ratings are retained for transparency but are not presented as representative buyer sentiment.

SourceForge5/5

Insufficient sample · 1 rating

Rating count
1 rating
Source context
SourceForge LeadSquaredExact product
View sourceHistory baseline established: Jul 28, 2026

Marketplace app signals

Marketplace app signals

These source-reported ratings describe a specific marketplace listing, integration, mobile app, or add-on. They do not automatically represent the complete software product.

Apple App Store3.9/5
Rating count
14 ratings
Evaluated scope
Mobile app
Storefront
US
View source
Google Play3.4/5
Review count
11k+ reviews
Evaluated scope
Mobile app
View source
Microsoft Marketplace5/5
Rating count
1 ratingVery small sample — do not treat as representative
Evaluated scope
Integration
View source

Independent editorial perspectives

LeadSquared is positioned as a strong fit for high-volume lead operations with built-in scoring, distribution, and field-sales support.

A good choice if your team handles lots of inbound leads and needs lead scoring plus routing rather than a broad, generic CRM.

Professional reviews are shown separately from public user ratings and do not affect the Global Tool Radar score.

Editorial research updated: Jul 28, 2026

Business.comExact product

LeadSquared is positioned as a strong fit for high-volume lead operations with built-in scoring, distribution, and field-sales support.

A good choice if your team handles lots of inbound leads and needs lead scoring plus routing rather than a broad, generic CRM.

Review basis
editorial research
Testing standard
independent editorial research
Editorial independence
Verified policy
Published
Mar 28, 2026
Commercial disclosure
none stated
Review details
  • Built for high-volume lead workflows
  • Automated lead distribution based on scores and rules
  • Mobile app with offline capability for field sales
  • Integrated SMS and calling reduce add-on needs
  • Less well-known than major CRM brands
  • Learning curve for platform-specific workflows
  • May be overkill for typical B2B SaaS teams
  • Limited third-party integrations versus larger platforms
View source
Score80
Pricing modelPer-user monthly rates billed annually, with final proposals varying by users and modules
Use caseLead capture and routing, Pipeline management
Company sizeEnterprise, Mid-market, Small business
Structured tags

LeadSquared tag profile

Company size
  • Enterprise
  • Mid-market
  • Small business
Business function
  • Sales development
  • Revenue operations
  • Marketing operations
Use case
  • Lead capture and routing
  • Pipeline management
  • Buyer intent prioritization
  • Outbound prospecting
Industry
  • Real estate
Platform
  • Mobile app
Integration ecosystem
  • Microsoft 365 and Outlook
  • Google Workspace and Gmail
  • Salesforce
  • Marketing automation
Compliance requirement
  • GDPR and CCPA customer privacy
Key features

LeadSquared core capabilities

  • Multi-channel lead capture through forms, landing pages, imports, APIs, and third-party sources
  • Lead quality, engagement scoring, and AI-assisted prioritization
  • Rule-based lead distribution and assignment
  • Workflow automation and no-code process design
  • Opportunity, activity, task, and pipeline management
  • Gmail and Outlook email integration
Detailed strengths and purchase cautions
Pros

Why it is worth considering

  • The product supports multi-channel lead capture through forms, landing pages, imports, APIs, and third-party sources, which can centralize inbound inquiry intake for teams with many lead sources.
  • The product includes lead quality, engagement scoring, and AI-assisted prioritization, which can support faster triage when a team needs to focus reps on higher-priority leads.
  • The product includes rule-based lead distribution and workflow automation, which can support operational control over assignment and follow-up steps.
  • The product includes mobile CRM with offline mode, geo-fencing, and field-sales workflows, which can support teams that split activity between office-based and field-based selling.
Cons

What to confirm before buying

  • Public pricing is billed annually, but the exact subscription term, minimum seats, renewal terms, implementation fees, and several add-on prices are not publicly established, which means buyers still need a sales quote for complete commercial approval.
  • Sales Pro includes web and email support, while phone support is not included, so buyers who need phone support need the Sales Super edition.
  • The free-account signup exists without a credit card, but the current duration is not stated, so it does not function as a verified permanent free plan or a confirmed trial window.
Cross-model buying perspectives

Multi-AI review

Cross-model buying perspectives

Multiple AI models assess this tool against the same buying criteria, so you can compare scores, confidence, fit, cautions, and final views.

AI assessment updated: Jul 28, 2026

Score comparisonGeminiGPTxAIRange
Lead routing and SLA control85827312
Lead qualification and scoring9084906
Lead capture and enrichment8586842
Lead nurture and follow-up workflows8580845
Sales handoff visibility8077719
Lead data quality controls75745817
Lead performance analytics7570678
Where models differ
  • Lead data quality controls: 58–75 (17-point range)
  • Lead routing and SLA control: 73–85 (12-point range)
  • Sales handoff visibility: 71–80 (9-point range)
GeminiAI-assisted buyer perspective82

LeadSquared is designed for high-volume sales organizations that need to capture, score, and distribute inquiries across inside and mobile field teams, though buyers must carefully verify total contract terms, seat minimums, and currency details directly with sales.

Review confidence
82/100
Model details
Strengths
  • Automates multi-channel lead capture from webforms, landing pages, APIs, and third-party sources to centralize inbound inquiries.
  • Supports hybrid inside and mobile field sales teams with specialized features including GPS check-ins, offline mode, and geo-fencing.
  • Prioritizes sales activity through native lead quality assessment, engagement scoring, and AI-assisted scoring rules.
Cautions
  • Sales Pro users lack phone support, which is restricted to the Sales Super edition unless premium support is purchased separately.
  • Limits analytical customization by capping custom report building at 2 per user on Sales Pro and 5 per user on Sales Super.
  • Lacks online pricing transparency by omitting the billing currency code, minimum user thresholds, and pricing for advanced add-on modules.
GPTAI-assisted buyer perspective79

LeadSquared is a fit for teams that need inquiry capture, lead scoring, rule-based assignment, and workflow-driven follow-up in a sales CRM, especially when inside sales and field sales must share one system. The main purchase check is that pricing is billed annually and final quotes vary by users and modules, so buyers who need a fully self-serve total cost or fixed contract terms should confirm the order form before committing.

Review confidence
79/100
Model details
Strengths
  • The product supports multi-channel lead capture through forms, landing pages, imports, APIs, and third-party sources, which can centralize inbound inquiry intake for teams with many lead sources.
  • The product includes lead quality, engagement scoring, and AI-assisted prioritization, which can support faster triage when a team needs to focus reps on higher-priority leads.
  • The product includes rule-based lead distribution and workflow automation, which can support operational control over assignment and follow-up steps.
  • The product includes mobile CRM with offline mode, geo-fencing, and field-sales workflows, which can support teams that split activity between office-based and field-based selling.
Cautions
  • Public pricing is billed annually, but the exact subscription term, minimum seats, renewal terms, implementation fees, and several add-on prices are not publicly established, which means buyers still need a sales quote for complete commercial approval.
  • Sales Pro includes web and email support, while phone support is not included, so buyers who need phone support need the Sales Super edition.
  • The free-account signup exists without a credit card, but the current duration is not stated, so it does not function as a verified permanent free plan or a confirmed trial window.
xAIAI-assisted buyer perspective75

LeadSquared fits high-volume inbound teams that need multi-channel capture, scoring, rule-based routing, and automated follow-up across inside and field sales, provided buyers confirm plan limits, module mix, and contract terms before purchase.

Review confidence
75/100
Model details
Strengths
  • Multi-channel lead capture through forms, landing pages, imports, APIs, and third-party sources consolidates inbound inquiries into one CRM intake path.
  • Lead quality scoring, engagement scoring, and AI-assisted prioritization help teams rank high inbound volume for who to work next.
  • Rule-based lead distribution and assignment route inquiries to the appropriate representatives without manual sorting queues.
  • Workflow automation, tasks, and automated follow-up support nurture and conversion sequences, with Sales Super including unlimited workflow automation.
Cautions
  • Sales Pro caps build-your-own reports at 2 per user, webhooks at 3, and permission templates at 7, which can constrain complex reporting, integration, and access-model designs.
  • Phone support is included on Sales Super only
  • Sales Pro is limited to web and email support under standard support.
  • Public rates omit the currency code, and final cost can vary with users, modules, industry, and workflow, so self-serve total-cost clarity is limited.

Research transparency

How this page was researched

A compact record of the evidence used, what was not tested, and which conclusions still need verification.

Official sources
11
Broad product review sources
5
Marketplace and app-store sources
3
Editorial sources
1
Latest evidence check
Jul 28, 2026
Research basis

Global Tool Radar generated this assessment from structured facts linked to public sources. No Global Tool Radar hands-on test is recorded in this page's research data. Any external hands-on assessment is identified separately and does not affect the Global Tool Radar score.

Conflict handling

No unresolved evidence conflict is currently recorded.

View research methodology
Verified findingsNo permanent free plan was verified. An official Sales CRM free-account signup is available without a credit card, but the current trial duration is not stated.
  • Per-user monthly rates billed annually, with final proposals varying by users and modules
  • Multi-channel lead capture through forms, landing pages, imports, APIs, and third-party sources Lead quality, engagement scoring, and AI-assisted prioritization Rule-based lead distribution and assignment Workflow automation and no-code process design Opportunity, activity, task, and pipeline management Gmail and Outlook email integration Mobile CRM with offline mode, geo-fencing, and field-sales workflows Reporting, audit logs, APIs, webhooks, and application development tools
  • 60 per user/month, billed annually; currency not stated
  • Sales Pro and Sales Super have public per-user monthly rates billed annually. Final pricing can vary with users, modules, industry, and workflow, while the exact subscription term, minimum seats, renewal terms, implementation fees, and numeric add-on rates are set or confirmed through the sales process and order form.
Verification notes and unresolved itemsThe exact target was scoped to LeadSquared Sales CRM and its Sales Pro and Sales Super editions.
  • Marketing Automation, Service CRM, optional add-ons, and premium support were not treated as included core plans.
  • The pricing page shows $ symbols but no ISO currency code, so currency remains not stated.
  • Billed annually was retained only as payment timing and was not converted into a one-year commitment.
  • The product page states that final pricing depends on users and modules
Sources checked

Sources checked

LeadSquared source links

LeadSquared SecurityLeadSquaredLevel A1Linked to 0 scored claimsChecked Jul 28, 2026
Gmail - LeadSquaredLeadSquaredLevel A2Linked to 1 scored claimChecked Jul 28, 2026
Marketing Automation | LeadSquared PricingLeadSquaredLevel A1Linked to 1 scored claimChecked Jul 28, 2026
Terms Of Service - LeadSquaredLeadSquaredLevel A2Linked to 4 scored claimsChecked Jul 28, 2026
LeadSquared Free Trial - Sales CRMLeadSquaredLevel A2Linked to 0 scored claimsChecked Jul 28, 2026
Summary of LeadSquared Security FeaturesLeadSquared Help and SupportLevel A1Linked to 1 scored claimChecked Jul 28, 2026
Billing and UsageLeadSquared Help and SupportLevel A1Linked to 4 scored claimsChecked Jul 28, 2026
LeadSquared Support Processes and SLALeadSquared Help and SupportLevel A1Linked to 5 scored claimsChecked Jul 28, 2026

FAQ

LeadSquared FAQ

What are the current LeadSquared Sales CRM editions?

The current public Sales CRM comparison lists Sales Pro and Sales Super.

What does LeadSquared Sales CRM cost?

The official pricing page lists Sales Pro at 60 per user/month and Sales Super at 100 per user/month, both billed annually. The page does not state the currency code, and final proposals can vary by users and modules.

Does LeadSquared offer a free plan or trial?

No permanent free plan was verified. An official Sales CRM free-account signup is available without a credit card, but its current duration is not stated.

Can LeadSquared manage both inside and field sales?

Yes. The product supports inside-sales prioritization and automated follow-up as well as mobile field workflows, GPS check-ins, route planning, and offline mode.

Which support channels are included?

Sales Pro includes web and email support, while Sales Super also includes phone support. Premium support is separately billed.

Are contract length and implementation fees public?

The exact subscription term, renewal terms, minimum seats, and implementation fees are not publicly established for the adopted offers and should be confirmed in the order form.

Popular comparisons

Common LeadSquared comparisons

Only high-scoring and nearby tools from the same subcategory are shown, avoiding comparisons between unrelated use cases.

VS #1
LeadSquaredvsWhatConverts
80Gap 2258

Small business / Mid-market / Enterprise / Lead capture and routing

VS #2
LeadSquaredvsRevenueHero
80Gap 181

Enterprise / Mid-market / Lead capture and routing / Contact data enrichment

VS #3
LeadSquaredvsLeanData
80Gap 674

Enterprise / Lead capture and routing / Buyer intent prioritization / Pipeline management